New Home Trends Institute

Stay on top of consumer and design trends through exclusive insights gleaned from our proprietary surveys of consumers and industry professionals, exclusive members-only councils, networking opportunities, and curated partnerships.

Insights and Inspiration

Gain exclusive insight into housing preferences and pain points through our monthly survey insights reports based on proprietary surveys of consumers and industry professionals, as well as inspiration from our DesignLens™ database and quarterly webinars.

Team Extension

Make the most of customized New Home Trends Institute (NHTI) partnership plans where our team becomes part of yours through report deep dives, design research for curated project inspiration, and custom presentations, plus introductions to JBREC experts around the country who can help you better understand local markets, as well as other members and industry experts.

Exclusive Networking

Surround yourself with the best minds in the industry. Apply to be on a council and attend the annual New Home Trends Summit. We bring together all parts of the industry, from architects and builders to product manufacturers to discuss all things housing as it pertains to consumer behavior and design.

NHTI is the hub for research-fueled collaboration and innovation in housing.

Check out the website for more information on how to become a member of the New Home Trends Institute.

What’s Included

Monthly

Our monthly survey insights reports will inform you about the latest research-driven findings on consumer behavior and housing pain points, straight from the consumer’s mouth. Surveys of builders, architects, and designers will provide understanding into the trends of the future from the professional’s perspective.

Monthly

Each month, DesignLens features a new series of noteworthy homes and communities in a case study approach highlighting key images and takeaways.

With DesignLens – the home building industry’s resource for innovative design solutions – you’ll have access to 600+ communities and developments featured for their innovations in architecture, design, land planning, and historical significance.

Quarterly

New Home Trends Institute members have the opportunity to apply to join one of four councils: consumer trends, home design trends, master plan trends, or Build-to-Rent Trends. The councils meet quarterly and are confidential forums for dialogue in small group settings and offer opportunities for unparalleled networking.

Each year we host an event where the smartest executives in community and home building design meet to learn from each other. Executives build a network that helps them make informed decisions year-round. Attendees network, share their recent successes as well as lessons learned, and listen to provocative educational speakers. 

Monthly

Our monthly webinar provides a forward-looking summary of the changing housing market. The webinar recording and slide deck are distributed to all clients after the live presentation.

Quarterly

Forward-thinking webinars featuring a keynote speaker or panel of experts dive deep into topical conversations to show great examples from around the industry, spark ideas, and demonstrate real solutions.

Our team lives and breathes the data needed to create and maintain a deep understanding of every aspect of the housing industry—from dirt to roof. Our company mission is to help executives make informed housing industry investment decisions.

As a client, you can request for certain data downloads for your own use.

Add as many team members as you want to receive the reports, surveys, and additional resources included with this package.

What’s Included

JBREC-Feasability-Illustration

What clients say about us

Recent surveys and custom research provided by both the New Home Trends Institute and JBREC have provided valuable insight into consumer preferences in a post-pandemic environment. Guidance from their discussions, presentations, and monthly webinars have given us valuable context and help to keep us level-headed in a rapidly changing landscape. We’re grateful to have them as a resource every step of the way.

Vice President, Strategic Operations, Public Homebuilder

The NHTI highlights relevant trends and provides insights into best-in-class master-planned communities. I appreciate the candor of the NHTI members to share their wins and even more importantly their challenges.

Senior Vice President of Design, Masterplan Developer

Our team are huge fans of the content and analysis provided by the New Home Trends Institute (NHTI). Their monthly tours and insights into various models/communities across the country, ensures our team is knowledgeable of trends anywhere, not just locally. The passion from the NHTI execs to deliver top notch experts and information to the members is second to none in the industry!

CEO, Interior Design Firm

The New Home Trends Institute has created a forum with some of the best, most exciting master planned developers in the country, all bringing their A-Game to group conversations. The honest exchange of ideas has created a real sense of trust among the members— and the feeling that you can call another member of the group to talk over an idea or an issue.

Marketing Director, Masterplan Developer

NHTI provides our designers with the latest trends and reports that help us stay ahead of the market. In addition to their monthly reports, they have several resources that keep our staff exposed to shifts in the industry. Participating in their councils has exposed our team to builders and consultants across the country offering us well-rounded insight.

VP, Marketing, Architecture Firm

More than a research firm they are a research partner comprised of talented professionals who are accessible, highly responsive and incredibly accurate in their analysis and forecasts. Hard to imagine doing business without them!

Director, Architecture Firm

Recent surveys and custom research provided by both the New Home Trends Institute and JBREC have provided valuable insight into consumer preferences in a post-pandemic environment. Guidance from their discussions, presentations, and monthly webinars have given us valuable context and help to keep us level-headed in a rapidly changing landscape. We’re grateful to have them as a resource every step of the way.

Vice President, Strategic Operations, Public Homebuilder

John Burns Research and Consulting continues to raise the bar as a trusted source of US housing analysis and has proven time and time again to be an invaluable partner when navigating new opportunities.

US President, Privately-Held Developer and Homebuilder

The John Burns Research Team truly looks at the market from each angle to provide us with timely and in-depth information. It’s invaluable!

Senior Executive, Public Homebuilder

We have leveraged JBREC substantially for a multitude of resources throughout the last 15 years. Their macro-level research has influenced our decisions at all levels of the business.

Vice President, Strategic Operations, Public Homebuilder

Featured Insights

As homes shrink, designs are disrupted. Hallways are disappearing; nooks and niches are more plentiful.

Welcome to a special preview of the New Home Trends Institute’s Industry Pulse Newsletter!

FEATURED EXPERTS

Connect with our team

Contact us to maximize your opportunities in the housing market.

If you have any questions about our services or would like to speak to one of our experts about how we can help your business, please contact Client Relations at clientservices@jbrec.com.