Current Market Share and Reliable Forecasts through 2026

We partnered with Home Innovation Research Labs to produce what we believe is the best and most current data and forecast to help US building products companies size their market and track their growth rates relative to the addressable market.

Home Innovation Research Labs has been surveying home builders and households for decades. Their most recent detailed survey included responses from ~1,300 home builders who build ~32,000 homes per year, and ~75,000 households, more than half of whom had done a repair or remodel project in the last year.

The Building Products Demand Meter Forecasts measure installed residential market volumes across 18 major building product categories—from dimensional lumber and siding to HVAC and interior paint—through 2026.

Updated March 2024


US residential roofing demand is projected to rise from 19.79 billion sq. ft. in 2023 to 20.30 billion sq. ft. in 2024, an increase of +2.6% by volume. 

Roofing: 2024 Projected Residential End Market Shares

New Construction


Repair and Remodel


Sources: John Burns Research and Consulting, LLC; Home Innovation Research Labs

Building Products Demand Meter Forecast: Roofing uses JBREC’s proprietary market research to help you understand both market changes and total installed volume on an annual and quarterly basis. Clients can access data on roofing repair and remodels, additions, and replacements to existing homes, as well as roofing demand for new residential construction (includes both single-family and multifamily).


Quarterly Unit Installed Volumes are available for New Construction and Repair and Remodel end market exposures. Please talk to our building products consulting team for custom regional and material breakouts.

Materials Covered

Includes all roofing materials: asphalt shingles, cedar shingles or shakes, clay or ceramic tile, concrete tile, slate, steel, aluminum, copper, single-ply or built-up roof, plastic / plastic composite or recycled rubber, and other

Updated March 2024

Current Conditions

  • We expect annualized 1Q24 installed volumes to be 19.94 billion sq. ft.
  • Stronger demand from higher storm damage recovery (from early 2023 storms) in many parts of the country
  • Non-discretionary roofing demand is less cyclical and tracking above the ten-year installation average, aided by recent storm activity.
  • Pockets of limited product availability with allocations across many manufacturers and product lines
  • Our monthly Building Products Dealer Survey, in partnership with the Executive Council on Construction Supply and the National Lumber and Building Materials Dealers, has shown tightness in roofing inventories due to stronger sell-through.
  • Manufacturer shipment data showed strong year-over-year increases in shipments due to higher demand from storm damage recovery.

Demand Outlook

  • 20.30 billion sq. ft. installed in 2024 (+2.6% YOY)
  • Continued demand from storm damage repair
  • Product pricing continues its upward trajectory from limited supply and higher installed volumes.
Forecasts through 2026 are available exclusively to building products research members. Click here to learn more.

Demand Drivers

About our partner

Home Innovation Logo-Horizontal-Color-01

Home Innovation Research Labs

Home Innovation Research Labs (formerly the NAHB Research Center) is a full-service research, testing, and consulting firm determined to improve the quality, durability, affordability, and environmental performance of single- and multifamily homes and home-building products.

Reach out to our partners at Home Innovation

Ed Hudson

Director, Market Research Division at Home Innovation Research Labs

Mike Luzier

President & CEO at Home Innovation Research Labs

Building Products Demand Meter

This industry-first data product tracks current and historical US residential installed product volumes (final demand) for major building product categories.

Members can access market sizes for 18 building product categories.

Track US residential installed product volume for 18 unique building product categories: lumber, concrete, drywall, paint, bathroom fixtures, lighting, and more.

Three-year forecast of levels and growth rates are available annually and quarterly.

History of changes in product volume back to 2000 for each building product category

Also available in standardized format, enabling easy comparisons of product installation volumes relative to each category’s historical range

Based on JBREC proprietary forecasts and extensive, industry-leading survey data from Home Innovation Research Labs

Questions about our Building Products Demand Meter?

Custom Building Products Consulting Services

Building Products Consulting

Structural Building Materials, Interior Fixtures, Prefab Construction, Commercial Construction

Our team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing.


Through our custom consulting you can receive accurate answers to questions like these for roofing:

What innovations are going into new shingle design?

How are consumer preferences for roofing shingle colors changing?

How are manufacturers investing in capacity?

Building Products Demand Meter Categories

We measure installed residential market volumes across 18 major building product categories.

Forecasts through 2026 are available to clients. Click on each product category to peek at our 2024 forecasts.

Contact us to maximize your opportunities in the housing market.

If you have any questions about our services, or if you would like to speak to one of our experts about how we can help your business, please contact Client Relations at