Current Market Share and Reliable Forecasts through 2027

We partnered with Home Innovation Research Labs to produce what we believe is the best and most current data and forecast to help US building products companies size their market and track their growth rates relative to the addressable market.

Home Innovation Research Labs has been surveying home builders and households for decades. Their most recent detailed survey included responses from ~1,300 home builders who build ~32,000 homes per year, and ~75,000 households, more than half of whom had done a repair or remodel project in the last year.

The Building Products Demand Meter Forecasts measure installed residential market volumes across 18 major building product categories—from dimensional lumber and siding to HVAC and interior paint—through 2027.

Updated April 2024


US residential appliances demand, covering cooktops, ovens, and ranges, is projected to be 9.2 million units installed in 2024, an increase of +1% by volume YOY.

Appliances: Estimated Residential End Market Shares

New Construction


Repair and Remodel


Sources: John Burns Research and Consulting, LLC; Home Innovation Research Labs

Building Products Demand Meter Forecast: Appliances uses JBREC’s proprietary market research to help you understand both market changes and total installed volume on an annual and quarterly basis. Clients can access data on appliance repair and remodels, additions, and replacements to existing homes, as well as appliance demand for new residential construction (includes both single-family and multifamily).


Quarterly Unit Installed Volumes are available for New Construction and Repair and Remodel end market exposures. Please talk to our building products consulting team for custom regional and material breakouts.

Materials Covered

Includes ranges, cooktops, and wall ovens only

Updated April 2024

Current Conditions

  • Continued softness in big-ticket discretionary purchases due to weaker consumer sentiment from elevated interest rates
  • Higher replacement of appliances from reduced product lifespan due to increased usage from working from home. Appliance replacement demand drives approximately 60% of industry volumes, specifically cooktops, ovens, and ranges.
  • Manufacturers have resumed promotions and incentives to increase consumer demand following over two years of limited promotions during Covid.

Demand Outlook

  • 9.2 million units installed in 2024 (+1% YOY)
  • We expect stronger demand from new construction in mid- to late-2024 due to stronger housing starts in 2023 and early 2024. Appliances are typically installed six to nine months after a housing start.
  • Rate buydowns and quick-move-in homes supported 2023 new home sales. While builders are starting more homes per community in early 2024, significant land constraints are limiting the expansion of active communities, according to our monthly Builder Survey.
Forecasts through 2027 are available exclusively to building products research members. Click here to learn more.

About our partner

Home Innovation Logo-Horizontal-Color-01

Home Innovation Research Labs

Home Innovation Research Labs (formerly the NAHB Research Center) is a full-service research, testing, and consulting firm determined to improve the quality, durability, affordability, and environmental performance of single- and multifamily homes and home-building products.

Reach out to our partners at Home Innovation

Ed Hudson

Director, Market Research Division at Home Innovation Research Labs

Mike Luzier

President & CEO at Home Innovation Research Labs

Building Products Demand Meter

This industry-first data product tracks current and historical US residential installed product volumes (final demand) for major building product categories.

Members can access market sizes for 18 building product categories.

Track US residential installed product volume for 18 unique building product categories: lumber, concrete, drywall, paint, bathroom fixtures, lighting, and more.

Three-year forecast of levels and growth rates are available annually and quarterly.

History of changes in product volume back to 2000 for each building product category

Also available in standardized format, enabling easy comparisons of product installation volumes relative to each category’s historical range

Based on JBREC proprietary forecasts and extensive, industry-leading survey data from Home Innovation Research Labs

Questions about our Building Products Demand Meter?

Custom Building Products Consulting Services

Building Products Consulting

Structural Building Materials, Interior Fixtures, Prefab Construction, Commercial Construction

Our team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing.


Through our custom consulting you can receive accurate answers to questions like these for appliances:

What innovations in appliances and smart appliances most resonate with consumers?

How are code changes impacting volumes of natural gas appliances?

What colors and material types are popular with consumers?

How has the replacement cycle for appliances changed with increased usage during Covid?

Building Products Demand Meter Categories

We measure installed residential market volumes across 18 major building product categories.

Forecasts through 2027 are available to clients. Click on each product category to peek at our 2024 forecasts.

Contact us to maximize your opportunities in the housing market.

If you have any questions about our services, or if you would like to speak to one of our experts about how we can help your business, please contact Client Relations at