Building ProductsRepair and Remodeling

YouTube plus Demographic Shifts Giving Rise to DIY Surge

January 9, 2017

The coming wave of young households, coupled with their propensity to use YouTube to learn skills, will create a DIY (Do-It-Yourself) surge beginning next year. DIY remodeling will grow faster than professional contractor remodeling in 2018–2025, reversing a 20-year trend. Younger households (under 35) are 48% more likely to do a DIY project than their older peers.

We recently surveyed 3,000 households regarding YouTube’s impact on whether or not they choose to DIY rather than hire a professional for home improvement projects. Here is what they told us (by decade born):

This shift matters significantly to building products companies because professional contractors buy different products through different channels than DIY installers. Big box retailers such as Home Depot and Lowes (the most subscribed retailer on YouTube) should benefit.

Building Market Intelligence™

Every week, we deliver analysis to over 40,000 subscribers with our Building Market Intelligence™ newsletter. Subscribe to our weekly BMI newsletters to stay current on pressing topics in the housing industry.

About The Author

Contact Us

If you have any questions about our services or if you would like to speak to one of our experts about we can help your business, please contact Client Relations at

Products and Services Mentioned

Research Membership

Our research services enable our clients to gauge housing market conditions and better align their business and strategic investments in the housing industry. We provide a thoughtful and unique holistic approach of both quantitative and qualitative analysis to help clients make informed housing investment decisions.

US Remodeler Index Survey

Created in collaboration with Qualified Remodeler magazine, the US Remodeler Index measures remodeler sentiment for current activities, future or near-term activities, as well as consumer demand or ‘hotness.’

Building Products Consulting

Our building products team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing.

Latest Insights

A Master Class in Bathroom and Kitchen Design
Big SFR Firms Raising Rents, Taking Share, and Improving Efficiency
Live Local Act: A Solution for the Missing Middle?