Demographics

Understanding Today’s Consumer in Less Than 3 Minutes

May 17, 2013

During the housing recession, builders needed to examine their product offerings to attract buyers into the marketplace and reduce costs.  As we emerge from this period, it is important to take a look at the product decisions made over the past few years and confirm whether these adjusted product offerings are still competitive in the marketplace and meeting the needs of today’s buyers.

For example, 39% of the buyers shopping today are mature couples and retirees. 

• How does your product appeal to these buyers?• Does every buyer want a great room, or do some buyers’ price points and desired square footage give them the option of a formal space as well?

Our consumer research answers these questions, and more, by analyzing over 30,000 survey responses from across the nation. With a sample size this large, we are able to evaluate the data by geography, life stage, and price point specific to your community and product offerings.

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