Lisa Parrish, who has led the industry’s design awards judging for the last 30 years (along with her husband and her father), provides a wealth of information in this podcast. At this year’s Gold Nuggets Awards show alone, she reviewed more than 600 applications in 49 categories. In this podcast, Lisa and Dean Wehrli discuss:
- The interaction between great design and profitability
- Recent community innovations
- Recent new home innovations
- Improving sales
Lisa Parrish, Chief Creative Chick, Team PMP
Designers Now More Focused Than Ever on Profitability
Lisa talks about the lessons learned over time, with designers and judges realizing now more than ever that great design needs to beautiful, practical, and profitable. Perhaps one of the biggest surprises in the podcast was her views on great design in a slow market.
As an example, this year’s Gold Nugget Home of the Year could have gone to one of several amazing $2 million+ homes. Instead, the judges chose a home 80 miles east of Los Angeles that was priced below the FHA limit and that was “efficient and effective to build and a sales success.” Lisa also noted some amazing homes built by Toll Brothers in Utah, Nevada, and Idaho at prices that are less than half of their national average price.
Recent Community Innovations
Lisa noted three of the hottest masterplan trends are sense of place, tribal mentality marketing, and gathering places. Below are some of her great insights.
Sense of Place
Recent New Home Innovations
Three of the hottest new home trends are spa-like bath, glorified chef’s kitchen, androoftop deck. Also, Lisa hears in almost every single market in the country:
Lisa also has some insightful and perhaps controversial views on frequently discussed new home trends:
- Multigenerational living. “I don’t know. I have yet to hear of the sales successes.”
- Co-living. “It is market-driven in certain areas. Seattle, Northern California. High price points.”
- Home size. “3000-square-foot single-family detached homes are going to have to adjust.”
- Urban vs. suburban. “Builders are going into smaller scale and more vertical and smaller square footage.”
Improving New Home Sales
Lisa believes the industry can do a better job showcasing the reason to buy a new home instead of a resale or remodeling. She cited a new contingency sale solution used twice recently by her own family members. Offerpad and Opendoor made it really easy for each of them to sell an old home and move to a new home in 30 days, resulting in a huge improvement in lifestyle for both of her family members.
Lisa also reminds us that promoting a design award has never been easier:
Staying on Top of Great Community and Home Design
Jenni Nichols, our DesignLens™ Director, speaks with Lisa every month about designs we should be photographing and analyzing for our clients. If you don’t have time to survey all of the great designs around the country, ask Jenni for more information about our New Home Trends membership services and our annual Design Summit.