Master-Planned Communities

Three New Masterplan Trends

Devyn_Bachman_web

Devyn Bachman

May 9, 2017

Pools, playgrounds, and clubhouses are no longer enough to lure home buyers to buying in a new home community. Today’s masterplan developers increasingly focus on making life convenient and enjoyable for their residents. Here are some great examples of community offerings:

  1. Links to employment (inside the community or via rail from the community)
  2. Healthy activities centered around fitness, wellness, and accessing nature
  3. Opportunities to make friends with fellow residents at food trucks, cultural events, or even cruises

Below are creative ways developers are building a lifestyle, rather than just a community to live in.

1. Links to Employment

The Campus at Playa Vista in Los Angeles provides residents with the ultimate zero commute lifestyle by integrating major employment into their community. Onsite employers include Google, YouTube, Imax, and many more.

Union Point in the Boston area is building an onsite commuter rail station to connect residents to the existing MBTA system.

2. Healthy Activities

Ave Maria in Naples, Florida, partnered with Jeep to create the ultimate outdoor adventure. Residents can now take a 90-minute eco-adventure through some of the most beautiful and preserved land within the masterplan.

Lake Nona in Orlando leverages the concept that related businesses and institutions in close proximity will drive success. Their clusters of excellence combine health and wellness with sports and performance. The masterplan includes a 650-acre health and life sciences park known as medical city, the Johnson and Johnson Human Performance Institute for athletic performance, the United States Tennis Association National Campus with 100 tennis courts, and a 23-acre soccer training facility.

Source: www.lakenona.com

Rough Hollow near beautiful Lake Travis in Austin, Texas, provides members with a concierge and seasonal valet services, allowing members to easily retrieve and use their boats.

3. Opportunities to Make Friends

BlueStar-managed Trilogy communities by Shea offer Explore 360, a new cross-community travel program. Explore 360 allows members to travel the world alongside fellow 55+ residents in pre-planned and coordinated trips.

The developers of Ridgegate in Lone Tree, Colorado, provide residents access to the arts and education. They worked with the city of Lone Tree to build a world-class arts center and a district library within the community.

The Mueller MPC in Austin, Texas, reimagined retail by including a food truck court that serves breakfast, lunch, and dinner. Up to six local food trucks can be found in the food court at any given time.

Source: www.facebook.com/pg/machineheadcoffee

Successful developers include amenities that cater to new consumer trends that cannot be found in the resale market. We have invested heavily in tools that aid our consultants in helping developers achieve success. These proprietary tools include:

  • Our demographics work (our new book Big Shifts Ahead)
  • Our Consumer and Product Insight Survey (a survey of 21,000+ new home shoppers)
  • Our DesignLens subscription service (a database of photos and analysis of the most innovative new home and community designs)

New masterplans deserve a price premium and strong sales. Today, employment proximity, healthy living, and social interaction drive successful results.

We are always looking for additional examples of unique amenities and would love you to share yours with us. Please contact Devyn Bachman or Jody Kahn with examples. You can also find the right consultant to help you on our website.

Building Market Intelligence™

Every week, we deliver analysis to over 40,000 subscribers with our Building Market Intelligence™ newsletter. Subscribe to our weekly BMI newsletters to stay current on pressing topics in the housing industry.

About The Author

Devyn Bachman
Senior Vice President, Research and Operations
Devyn analyzes emerging qualitive trends and local quantitative drivers in order to assess their impact on the housing industry. She helps manage and analyze JBREC’s proprietary home builder, real estate agent, residential land, single-family rental, fix and flip, and master plan ranking surveys.

Contact Us

If you have any questions about our services or if you would like to speak to one of our experts about we can help your business, please contact Client Relations at clientservices@jbrec.com.

Products and Services Mentioned

Research Membership

Our research services enable our clients to gauge housing market conditions and better align their business and strategic investments in the housing industry. We provide a thoughtful and unique holistic approach of both quantitative and qualitative analysis to help clients make informed housing investment decisions.

Burns Top-Selling Master-Planned Communities Survey

Every year, our team produces the most accurate ranking of master plan home sales in the country. Feedback from numerous industry contacts and our boots-on-the-ground consultants supports the diligent research behind our prestigious annual ranking.

Real Estate Consulting

Our experienced team of consultants helps clients make sound housing investment decisions. We thrive on their success and work with many clients over multiple years and numerous projects. ​

Latest Insights

Earth, Wind, and Fire: NileBuilt Homes Defy the Elements
Design Disruption: Architects’ Floor Plan Forecasts
Keep, Stop, Start: Homebuilding’s Health Kick