PodcastNational Housing Market Outlook

The Rapid Disruption of Home Building

Dean Wehrli
John Burns photo

Dean Wehrli

John Burns

December 5, 2018

The home building industry is rapidly changing in some very exciting ways. New technologies are allowing homes to be built better than ever, while also enabling home buyers to live much more comfortably and conveniently in a new home than a resale home.

Featured guest

CR Herro, VP of Innovation, Meritage Homes

Here are just a few quotes from this podcast:

  • “The housing industry has changed more in the last 10 years than it changed in the 100 years before that, and it is positioned to change 10 times more in the next 10 years.”
  • “Everybody that is in the space recognizes that the industry won’t look the same in 10 years, and they are either going to be displaced or participate in their own disruption….All my big framers are investing in panelization plants as we speak.”
  • “We are the last industry to build something in the dirt and in bad weather.”
  • “I watch the Japanese very carefully because they have a tremendous track record of improving and disrupting other manufacturing segments.” Sekisui [Housing] invests more per year in housing R&D than the US housing industry combined.”
  • “Improved energy efficiency + better production process = greater value”

CR also talks about how technology driven by tech giants like Amazon, Google, and Apple is being used to proactively help homeowners live conveniently, comfortably, and safely. Next year, who knows what technologies will be able to do? When it comes to smart homes, CR sees Silicon Valley companies shaping the frontier, with builders, developers, landlords, and building product manufacturers creating the platform to deliver the technology.

Sure, there are people who will adopt or reject new technologies. However, CR estimates that 70% of home buyers are those “in the middle” who are just waiting to be inspired by what technology can do next. Educating home buyers on how new technologies can improve their lives will make a big difference in future sales success. Dean Wehrli, our podcast host and Silicon Valley / Northern California housing market expert, will continue to help us lead the charge in figuring out how technology will change housing.

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About The Author

Dean Wehrli
Dean Wehrli
Dean helps housing sector clients figure out not just what might work and what might not, but why.
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John Burns
Chief Executive Officer
As CEO, John grows, leads, and supports a team of passionate, articulate, likable, and smart experts. Together, we solve today so our clients can navigate to tomorrow.

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