Last week we spoke to three industry leaders representing several of the top 50 best-selling master plans in 2020. The second part of this two-part podcast provides some great lessons learned from three more major players.
Colleen Edwards, Marketing Director, River Islands
Laura Cole, Senior Vice President, Lakewood Ranch
Christen Johnson, Senior Vice President of Marketing, Johnson Development
For help maximizing sales and price in 2021, please contact our local consulting leaders or Ken Perlman, our Consulting Principal who has become (in our opinion) the national expert on successful master plan segmentation and amenity programs by working closely with our local leadership.
For more information on the master-planned community rankings, metro and regional new home sales and pricing trends, and our residential land, builder, and single-family rental operator surveys, please contact Jody Kahn, Devyn Bachman, or Nicole Luszczak.
Contact Deana Vidal to get more information on the New Home Trends Institute and access to the details in our recently released Master Plan Trends Report.