Consumer and Home Design Trends

Homes That Make Us Feel Better: A Priority for 69% of Buyers

Jenni Nichols photo

Jenni Nichols

September 9, 2021

Last month we shared tips on how to cater to the 76% of homeowners* taking more steps to promote their physical health. This month, we focus on designing homes for the 69% of homeowners* taking more steps to enhance their mental well-being. Here are 3 solutions and 6 inspiring examples from our DesignLens™ database that can take your homes and communities to the next level for wellness and connectivity.

Problem

High-density land plans make access to outdoors / open space and plentiful natural light (while maintaining privacy) more challenging.

Solution

Provide better access to nature and natural light, both of which have been proven to improve health.

Problem

Social isolation is on the rise, a trend only accelerated by the pandemic. Technology is an imperfect solution, only partially making up for rising amounts of time spent working and playing at home.

Solution

Create more communal spaces that enhance connections, without feeling like forced socialization.

Problem

We all crave a space where we can go to get some peace and quiet.

Solution

Create a sanctuary space.

These are just some of the research-backed tips we provide our New Home Trends Institute clients. If you want to build or finance better homes and communities, consider joining the New Home Trends Institute, where we share consumer research findings and webinar insights from the experts every month, and gather together the most creative and inspiring executives in the new home industry once per year. Our next conference is scheduled for February 23 and 24, 2022, and will include a tour of one of the communities above. If you would like more information, please fill out this form

*Source: New Home Trends Institute November 2020 survey of 1,240 homeowners.

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About The Author

Jenni Nichols photo
Jenni Nichols
Vice President of Design
Jenni scouts and analyzes the best housing projects from across the country to feature in the DesignLens database. Along with supporting clients with their design and trend inquiries, she also consults with developers and builders planning their communities and fine tuning their home designs.

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The New Home Trends Institute pairs design inspiration with exclusive insights into the “why” behind consumers’ housing choices. Gain exclusive insight into housing preferences and pain points through our monthly survey insights reports, webinars, and proprietary surveys of builders, architects, designers, and other industry professionals.
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