Master-Planned Communities

The Latest in Masterplan Amenity Innovation

Devyn_Bachman_web

Devyn Bachman

October 5, 2016

Velodromes, tree houses, zip lines, and even zoos have become hot new amenities for successful master-planned communities. During our survey of more than 270 master-planned communities for our annual ranking of the 50 top-selling communities, we discovered numerous jaw-dropping amenities.

Velodrome/BMX Course

Source: Riverwalk

Residents of Riverwalk in the Charlotte MSA take adrenaline to new heights by embracing the world of extreme biking.

Orange Monster/Cruiser Bike Giveaway

Source: Eastmark

Children designed their own dream play-scape in Eastmark known as the Orange Monster. The structure encourages community involvement and exercise. Over the past three years, every home within this Phoenix community has received a cruiser bike to promote a healthy, active, and social lifestyle.

US Tennis Association National Campus / Orlando City Soccer

Orlando’s Lake Nona attracted USTA’s new tennis headquarters with 102 tennis courts! The masterplan offers sports enthusiasts a chance to play in world-class training facilities and attracts families of the top tennis and soceer players in the nation.

Crystal Lagoon

Source: Epperson

Epperson in the Tampa MSA will house one of the first US residential crystal lagoons, a massive man-made lake for swimming and boating surrounded by white sand beaches. The technology includes hundreds of sensors and gadgets to help self-clean the pool.

Special Ambassador / Tree House

Source: Cane Island

Hub, Cane Island’s community ambassador, is a golden retriever who welcomes residents to the Houston community and never turns down a back scratch. Residents gather at Cane Island’s unique tree house café.

The Incline

Source: The Meadows

Outdoor and athletic enthusiasts in Denver love The Meadows’ incline, a 200-step outdoor staircase that residents use to get a serious work out.

Giving Tree

Source: Verrado

Inside Verrado is a “giving tree,” an actual tree that represents the Phoenix community’s passion for giving back. Verrado offers opportunities and encourages residents to become involved with local charities.

Zip Line

Source: Verrado

Nocatee community members can soar high above the Jacksonville terrain while riding on zip lines.

Brevard Zoo

Animal lovers and local residents rejoiced after developers of Viera, located along Florida’s Space Coast, donated a portion of their land to a local zoo.

Polo Fields

Residents at Lakewood Ranch in Sarasota can enjoy the on-site polo competitions and other equestrian fun. The Polo Club at Lakewood Ranch includes nine world-class fields and one regulation size arena.

Community Gardens

Daybreak in Salt Lake City offers residents an opportunity to be involved with their community gardens, embracing the farm-to-fork movement. Harvest in the Dallas-Ft. Worth MSA takes the concept to a whole new level, allowing residents to reserve plots and plant what they wish, while providing the water necessary to grow the gardens.

Tell Us about Your Property

These unique amenities stood out in our master-planned community survey. If we missed an innovative amenity, please contact us. Our consulting team can help you determine the best amenity for your property. Please tell us about your property, and someone from our team will contact you right away.

Building Market Intelligence™

Every week, we deliver analysis to over 40,000 subscribers with our Building Market Intelligence™ newsletter. Subscribe to our weekly BMI newsletters to stay current on pressing topics in the housing industry.

About The Author

Devyn Bachman
Senior Vice President, Research and Operations
Devyn analyzes emerging qualitive trends and local quantitative drivers in order to assess their impact on the housing industry. She helps manage and analyze JBREC’s proprietary home builder, real estate agent, residential land, single-family rental, fix and flip, and master plan ranking surveys.

Contact Us

If you have any questions about our services or if you would like to speak to one of our experts about we can help your business, please contact Client Relations at clientservices@jbrec.com.

Products and Services Mentioned

Real Estate Consulting

Our experienced team of consultants helps clients make sound housing investment decisions. We thrive on their success and work with many clients over multiple years and numerous projects.

New Home Trends Institute

The New Home Trends Institute pairs design inspiration with exclusive insights into the “why” behind consumers’ housing choices. Gain exclusive insight into housing preferences and pain points through our monthly survey insights reports, webinars, and proprietary surveys of builders, architects, designers, and other industry professionals.

Proprietary Surveys

Our family of proprietary surveys provide clients with irreplaceable insights to support their housing-related business decisions. The analysis combines survey data and the harder to obtain sentiment to deliver a cohesive view of market conditions.

Latest Insights

Finding Your Footing in BTR/SFR, Land, and Home Building
Time to Reflect: Five 2023 Trend Predictions We Nailed and One We Didn’t See Coming.
The Missing Resale Market