PodcastDemographics

The 4 Big Demographic Influencers

Dean_Wehrli_web
JBurns Headshot_web

Dean Wehrli

John Burns

July 19, 2018

In episode 5 of our podcast, consulting leader Dean Wehrli interviews John Burns regarding the 4-5-6 rule for demographic-based decision making, which is covered in chapter 3 of the book Big Shifts Ahead.

Featured guest

John Burns, CEO, John Burns Research and Consulting

Conversation highlights include:

  • Government policies continue to shift housing demand, including the impact of presidential appointees now setting policy on 70% of all mortgages.
 
  • The Great Recession had very different and lasting impacts on millennials, mature families, empty nesters, and retirees.
 
  • Home builders are behind the curve on smartphone adoption because the consumer is using great apps designed for the resale market to start their home search.
 
  • Builders are now getting the same consumer feedback on virtual reality tours as on tours of real model homes.
 
  • The rise in female education levels and dual income households has shifted demand.
 
  • Smart homes aren’t really that smart…yet.
 

Learn more about the 4 big influencers and how they factor into the 4-5-6 rule by picking up a copy of Big Shifts Ahead.

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About The Author

Dean Wehrli
Principal
Dean helps housing sector clients figure out not just what might work and what might not, but why.
John Burns
Chief Executive Officer
As CEO, John grows, leads, and supports a team of passionate, articulate, likable, and smart experts. Together, we solve today so our clients can navigate to tomorrow.

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