PodcastConsumer and Home Design Trends

Record Sales Aided by Technology Investments

Dean Wehrli
John Burns photo

Dean Wehrli

John Burns

May 14, 2020

In this podcast, learn how several technology investments enabled Smith Douglas Homes to achieve their best sales week ever in the one ending May 3, 2020. The company sells 1500+ affordably priced homes per year throughout the Southeast.

Featured guest

Jim Van Kirk, Vice President of Marketing, Smith Douglas Homes

Partnering with Rendering House and Nternow, Smith Douglas allows buyers to:

 
  • Configure the exteriors and kitchen interiors the way they like it
 
 
  • Share their configuration with others
 
  • Tour the home virtually
 

Source: Smith Douglas Homes on Rendering House

Within a few days of launching, Smith Douglas had their first buyer show up and say, "Here is the home I built online, and I would like to go under contract."

  • During the COVID crisis, Smith Douglas’s home personalization app usage has risen 40%.
 
  • The company notes that the technology is popular across all age groups.
 
  • This is yet another example of how the COVID crisis is accelerating technology adoption.

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About The Author

Dean Wehrli
Dean Wehrli
Principal
Dean helps housing sector clients figure out not just what might work and what might not, but why.
John Burns photo
John Burns
Chief Executive Officer
As CEO, John grows, leads, and supports a team of passionate, articulate, likable, and smart experts. Together, we solve today so our clients can navigate to tomorrow.

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