Throughout the last decade, the desire for a new or better home has remained strong. Buyers told us the same in our own 2011 Consumer Insights survey, stating that design, style and the ability to personalize their home are significant reasons in their decision to buy. With the general view that prices and mortgage rates are more likely to get better than worse, many buyers are staying on the sidelines. When they can say, “We should have bought 6 months ago,” we expect the pent-up demand to begin to unleash.
We just closed our 2012 Consumer Insights survey, with more than 14,000 participants answering more than 80 questions! Once we get the data analyzed, we will have tremendous insight into buyer preferences and motivations.