National Housing Market Outlook

Our Clients Say Good Times Will Continue

John Burns photo

John Burns

November 17, 2016

We held our semiannual client conference in New York last Wednesday, the day after the election. I have never seen the city as quiet as it was Wednesday morning (presumably because everyone had stayed up so late)—or as noisy as Wednesday evening when protesters marched half a block from our hotel. The 43 speakers put their politics aside and educated the audience on what they were witnessing in their business. It was a meeting all 196 of us will never forget.

As usual, we held an anonymous poll. The poll consisted of 32% home builders, 21% private equity investors, 20% land developers, and 9% lenders. The remaining 18% were building products companies, rental landlords, and a few service providers. Using our generational names that categorize people by decade born, 2% were 1940s Achievers, 16% were 1950s Innovators, 42% were 1960s Equalers, 26% were 1970s Balancers, and 13% were 1980s Sharers. Their Presidential vote was almost equally split three ways between the two candidates and the Other / Did Not Vote option.

Our poll results show (and we were just reminded that polls are not always reliable):

  • Very profitable year in 2016. The housing industry has had a great year. Half the companies expect to earn at least 20% more this year than last year, and 41% expect to earn about the same this year.
 
  • 3-year outlook similar to last year. The executives’ 3-year outlook has not changed much from one year ago, with 34% more optimistic than one year ago, 29% less optimistic, and 37% feeling about the same.
 
  • Slow, steady growth ahead. Most expect the industry to keep growing slowly over the next three years, with 36% projecting single-family construction volumes to be 20%+ higher in 2019, 33% expecting volumes to be 10% higher, 19% expecting the same level of activity, and 12% expecting a decline.
 
  • Rising homeownership. A full 68% of participants expect homeownership to be higher than today—a view that we find extremely optimistic even for homeownership bulls. Two relatively certain conditions will hurt the homeownership rate: 1) strong household formations (the denominator in the calculation) and 2) a substantial increase in deaths/assisted-living-facility occupation by people who have an 80% homeownership rate. As I pointed out in my presentation and in the book we gave everyone at the event, we still expect 16 million more households to become homeowners over the next 10 years, with a very strong preference for the latest technologies and floor plans.
 
  • Single-family rentals are the best investment. The favored risk-adjusted industry investment is single-family rental housing, attracting 38% of the vote, followed by 28% for raw land entitlement, 17% for home building, 9% for buying building products securities, and 7% for buying home builder stocks.
 

The rest of the survey and our summary of panelist comments will be available to all of our clients later this month.

Building Market Intelligence™

Every week, we deliver analysis to over 40,000 subscribers with our Building Market Intelligence™ newsletter. Subscribe to our weekly BMI newsletters to stay current on pressing topics in the housing industry.

About The Author

John Burns photo
John Burns
Chief Executive Officer
As CEO, John grows, leads, and supports a team of passionate, articulate, likable, and smart experts. Together, we solve today so our clients can navigate to tomorrow.

Contact Us

If you have any questions about our services or if you would like to speak to one of our experts about we can help your business, please contact Client Relations at clientservices@jbrec.com.

Products and Services Mentioned

green check icon

Research Membership

Our research services enable our clients to gauge housing market conditions and better align their business and strategic investments in the housing industry. We provide a thoughtful and unique holistic approach of both quantitative and qualitative analysis to help clients make informed housing investment decisions.
green check icon

Real Estate Consulting

Our experienced team of consultants helps clients make sound housing investment decisions. We thrive on their success and work with many clients over multiple years and numerous projects.
green check icon

Proprietary Surveys

Our family of proprietary surveys provide clients with irreplaceable insights to support their housing-related business decisions. The analysis combines survey data and the harder to obtain sentiment to deliver a cohesive view of market conditions.

Latest Insights

Home Builder M&A Explodes in 2024
Industry Pulse: The mixed-use revival, your true self, and 65 redefined
Dear Consultant: How do you identify the best markets for apartment communities?