Master-Planned Communities

Mega-Masterplans with Multiple Developers

Jody Kahn

Jody Kahn

September 13, 2018
Porter Ranch Streets Aerial in Los Angeles

Masterplan developers have learned that they can achieve even more sales and higher prices by joining forces with adjacent land owners to create larger master-planned communities with scale. By working together, they can create a larger community with more name recognition, more activities, and economies of scale.

West Villages in the Sarasota metro area and Ontario Ranch in the Riverside-San Bernardino metro area represent two thriving examples of this new breed of mega-masterplans.

The West Villages masterplan (ranked #5 in 2017 sales) links existing neighborhoods, including:

  • Sarasota National and Gran Paradiso by Lennar

  • Grand Palm by Neal Communities

  • IslandWalk by DiVosta (Pulte)

  • Renaissance (where Mattamy Homes acquired a significant interest in 2014 with partner Vanguard Land and has since opened for sales). The Mattamy partnership is also selling lots to M/I Homes in the Oasis section and to D.R. Horton in the Preserve section.

Together, the community will ultimately deliver over 70,000 homes. The formation of the masterplan fostered opportunities for greater connectivity between sections, to plan for a town center amenity, and to implement a community marketing program.

Ontario Ranch (ranked #11 in 2017 sales) includes these sections:

  • Brookfield Residential is building homes in New Haven and Edenglen.
  • Lennar is building in Grand Park.
  • D.R. Horton is building in Avenida.
  • Seven builders are selling in the Park Place section developed by Lewis and Stratham.

The community will include over 46,000 homes at build-out. In addition to schools, parks and trails, and an independent water system, Ontario Ranch is the first gigabit community in Southern California, offering residents ultra-high speed home data services.

Strengths of these marketing-driven masterplans:

  • Shared marketing. MPC name recognition grows thanks to more companies using the name.

  • Diverse offerings. More consumers can find what they want within the greater community, as opposed to feeling like they are choosing between communities. They also have access to extensive amenities and an appealing lifestyle.

Cooperation like this comes with additional risk as well as opportunity. The appeal of the West Villages name likely helped contribute to the Atlanta Braves relocating their minor league operations there. Conversely, the Inspirada masterplan in Las Vegas ran into difficulties when one of the major owners filed bankruptcy in the previous downturn. As always, choosing partners carefully can make a big difference.

In summary, when it comes to masterplan communities, bigger is often better.

Building Market Intelligence™

Every week, we deliver analysis to over 40,000 subscribers with our Building Market Intelligence™ newsletter. Subscribe to our weekly BMI newsletters to stay current on pressing topics in the housing industry.

About The Author

Jody Kahn
Jody Kahn
Senior Vice President of Research Surveys
Jody delivers timely and accurate insights on housing market trends at the metro, regional, and national levels. She combines statistics and commentary from JBREC’s independent surveys with data trends, forecasts, proprietary indices, feedback from consultants, and decades of housing experience to give clients insights that support business decisions.

Contact Us

If you have any questions about our services or if you would like to speak to one of our experts about we can help your business, please contact Client Relations at clientservices@jbrec.com.

Products and Services Mentioned

green check icon

Real Estate Consulting

Our experienced team of consultants helps clients make sound housing investment decisions. We thrive on their success and work with many clients over multiple years and numerous projects.
green check icon

New Home Trends Institute

The New Home Trends Institute pairs design inspiration with exclusive insights into the “why” behind consumers’ housing choices. Gain exclusive insight into housing preferences and pain points through our monthly survey insights reports, webinars, and proprietary surveys of builders, architects, designers, and other industry professionals.
green check icon

Research Membership

Our research services enable our clients to gauge housing market conditions and better align their business and strategic investments in the housing industry. We provide a thoughtful and unique holistic approach of both quantitative and qualitative analysis to help clients make informed housing investment decisions.

Latest Insights

Building Products Demand Forecast:  A Tale of Two End Markets
John Burns Research and Consulting and Home Innovation Research Labs Announce Building Products Demand Forecasts through 2026
Falling Mortgage Rates Lift Home Sales