PodcastNational Housing Market Outlook

March 19, 2020: Housing Survival to Date

John Burns photo
Dean Wehrli

John Burns

Dean Wehrli

March 20, 2020

John Burns and Dean Wehrli recorded this podcast episode on March 19, 2020, right after our second weekly client webinar amidst the Covid-19 crisis. They discussed some of our market conclusions to date and our best estimate of some of the changes we believe will occur.

We will continue our weekly webinars for our research subscribers, who are approximately half of our revenue and are going to help our firm through to the proverbial light at the end of the tunnel. Their willingness to share insights with us during these times is making us all smarter.

Featured guest

John Burns, CEO, John Burns Research and Consulting

In a nutshell, our team from around the country found many interesting insights:

  • Healthy market. With a HUGE sample size, we confirmed that both the rental and for-sale housing markets are holding up far better than most would think, particularly if you look at how far the home builder, apartment, SF rental and building product stocks have corrected. Even one of our suburban Seattle clients had a great week.
 
  • Historical comparisons. Historical analysis showed us that pandemics are usually V-shaped (sharp recessions that recover quickly enough to provide little damage to home prices), and some very cutting-edge search engine analysis by our Information Management team showed the current slowdown is playing out similarly thus far.
 
  • Be prepared for much worse. Our outlook, however, is far more negative than historical comparisons and some of the economist forecasts we have seen. As we have long been reporting in the Forecast Risks section of our monthly US Housing Analysis and Forecast, many non-housing industries were overvalued and overlevered heading into this, as were many governments and consumers. Overvalued and overlevered companies always suffer the most during a downturn. We listened to quite a few “economist expert” webinars in the last week, and we believe even their downside scenarios must assume that a lot of things go perfectly.
 
  • Light at the end of the tunnel. We are seeing some major industry and consumer shifts that will be very positive for both new home construction and SF rental once the market stabilizes. Buyers are much more interested in new homes than resale homes, and the SF rental firms have seen apartment renters moving in to minimize their risk of exposure to Covid. We will be summarizing a lot more of the opportunities in next Thursday’s research client webinar.

Want to Subscribe to the New Home Insights Podcast?

The New Home Insights Podcast is available on all major podcast platforms. Click any of the platforms below to subscribe.​

Building Market Intelligence™

Every week, we deliver analysis to over 40,000 subscribers with our Building Market Intelligence™ newsletter. Subscribe to our weekly BMI newsletters to stay current on pressing topics in the housing industry.

About The Author

John Burns photo
John Burns
Chief Executive Officer
As CEO, John grows, leads, and supports a team of passionate, articulate, likable, and smart experts. Together, we solve today so our clients can navigate to tomorrow.
Dean Wehrli
Dean Wehrli
Principal
Dean helps housing sector clients figure out not just what might work and what might not, but why.

Contact Us

If you have any questions about our services or if you would like to speak to one of our experts about we can help your business, please contact Client Relations at clientservices@jbrec.com.

Products and Services Mentioned

green check icon

New Home Insights Podcast

Issues, interviews, and insights into the U.S. housing market. Monthly takes on what’s happening in the housing market today, and what might be happening tomorrow.
green check icon

Research Membership

Our research services enable our clients to gauge housing market conditions and better align their business and strategic investments in the housing industry. We provide a thoughtful and unique holistic approach of both quantitative and qualitative analysis to help clients make informed housing investment decisions.
green check icon

Real Estate Consulting

Our experienced team of consultants helps clients make sound housing investment decisions. We thrive on their success and work with many clients over multiple years and numerous projects. ​

Latest Insights

Building Products Demand Forecast:  A Tale of Two End Markets
John Burns Research and Consulting and Home Innovation Research Labs Announce Building Products Demand Forecasts through 2026
Falling Mortgage Rates Lift Home Sales