DemographicsConsumer and Home Design TrendsNational Housing Market Outlook

Lighting and Storage: Underrated Housing Design Opportunities

Deana Vidal photo

Deana Vidal

February 4, 2022

Lighting and storage showed up unexpectedly in 5 of our 11 recent consumer home design surveys.


Builders, designers, and architects need to focus more on lighting for these 4 reasons:

1. Home offices need great light. Consumers asked for more natural light, better window placement (not behind the desk), and/or improved artificial lighting.

2. Bathroom lighting needs to be fantastic. Great lighting is a favorite feature of 1 in 5 homeowners—the second highest ranking bathroom element, after the shower.

3. Smart-tech lighting has a huge adoption potential. 52% of homeowners say they would buy smart lighting products now or in the future.

4. Thoughtful lighting promotes health, from mental health to better sleep. 76% of consumers focus more on their health today than they did one year ago, and great sleep has become a significant trend.

For architects, we suggest devoting even more attention to home placement and layouts, both of which play a role in natural lighting.

For lighting companies, we suggest creating more “value line” lighting products. Value engineering is on the rise and architectural designers prioritize look and feel when selecting lighting.


Builders, designers, and architects need to focus more on great storage for these 3 reasons:

1. Bathroom storage can make or break the sale. A lack of sufficient storage rises to the top of the “dealbreakers” list for all life stages except Mature Singles and Couples, who deemed storage less troublesome than the lack of a walk-in shower.

2. Kitchen storage has become more critical. When asked what advice they would give to someone designing a kitchen, homeowners’ #1 tip was to include enough storage.

3. Home offices need more storage too. Homeowners cite discontent with their home workspace when there is not sufficient storage space to pack everything up at the end of the day or keep a clean background for video calls.

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About The Author

Deana Vidal photo
Deana Vidal
Director, Brand Strategy
Deana applies consumer insights and design trends into practical applications to help clients make decisions about their communities and companies. She is also a brand awareness advocate who enjoys public speaking, innovation, and taking on odd assignments and unique client requests.

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