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John Burns Research and Consulting and Home Innovation Research Labs Unveil New Residential Building Products Demand Meter

Matt Saunders photo

Kylie Raposa

Matt Saunders

August 3, 2023
Man working on wooden decking in front of a cabin house

 John Burns Research and Consulting and Home Innovation Research Labs released their inaugural Building Products Demand Meter. This industry-first data product tracks current and historical US residential installed product volumes (final demand) for major building product categories.


The Building Products Demand Meter measures installed residential market volumes across 18 major building product categories—from dimensional lumber and siding to HVAC and interior paint—back to 2000. It is available for both the new construction and repair and remodel segments of the US residential building products market (installed volumes and year-over-year growth rates).

“The building products industry has been asking for better data to make more informed decisions,” said Matt Saunders, SVP Building Products Research at John Burns Research and Consulting. “This groundbreaking new product addresses this need, combining our expertise in forecasting and analysis with Home Innovation’s industry-leading survey research. The Building Products Demand Meter provides market size and growth estimates at the category level for both new construction and repair and remodeling end markets.”

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Building Products Demand Meter, produced in partnership with Home Innovation Research Labs, measures installed residential market volumes across 18 major building product categories—ranging from dimensional lumber and siding to HVAC and interior paint—back to 2000.

The data, scheduled for an update each quarter, is grounded in more than two decades of survey research conducted by Home Innovation in their Annual Builder Practices and Consumer Practices surveys. “The new Building Products Demand Meter combines the best of our longstanding survey research, JBREC’s best-in-class forecasting expertise, and our deep combined knowledge of home building and remodeling,” said Ed Hudson, Director of Market Research at Home Innovation.

Key takeaways include:

  • Building product volumes are showing mostly negative growth trends for 2023. Single-digit declines are expected for 17 of the 18 building product categories tracked in 2023.
  • Weakness is particularly evident in the new construction segment, where installed volumes are anticipated to decline by double digits in 10 of the 18 categories.
  • Installed volumes for repair and remodel (R&R) show more resilience this year, with only eight out of the 18 categories declining in 2023.

About Home Innovation Research Labs

Home Innovation Research Labs (formerly the NAHB Research Center) is a full-service research, testing, and consulting firm determined to improve the quality, durability, affordability, and environmental performance of single- and multifamily homes and home-building products.

About John Burns Research and Consulting (JBREC)

John Burns Research and Consulting is a leading provider of research and consulting services for the US housing industry. With over 20 years of experience, the company provides in-depth research and analysis on trends, market conditions, and consumer preferences across four major areas: residential for sale, residential for rent, building products, and consumer and design trends. The company’s purpose is “solving today to help you navigate tomorrow,” and their passion is problem solving for clients so they can feel confident in all their executive decisions.

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About The Author

Kylie Raposa
Senior Manager, Client Relations | Building Products
Kylie leads JBREC’s quarterly Kitchen and Bath Market Index, produced in partnership with the National Kitchen and Bath Association. She also manages operations within the building products research group.
Matt Saunders photo
Matt Saunders
Senior Vice President of Building Products Research
Matt leads JBREC’s building products research practice, which includes overseeing our research reports, our macro building products thesis and forecasts for both repair and remodeling and new construction.

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Products and Services Mentioned

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Building Products Industry Analysis and Forecast

A report that offers actionable analysis and accurate forecasts for building product sector trends, including industry drivers for both residential repair and remodeling spending and new home construction activity.
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Building Products Package

This package provides current, in-depth insight into building products industry conditions across the country, including a forecast for residential new construction and repair and remodeling spend over the next four years.
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Building Products Consulting

Our building products team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing.

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