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John Burns Research and Consulting and Home Innovation Research Labs Announce Building Products Demand Forecasts through 2026

Matt Saunders photo

Matt Saunders

Elizabeth LaJeunesse

February 22, 2024

John Burns Research and Consulting (JBREC) and Home Innovation Research Labs are excited to announce they have extended their US residential building products demand forecasts through 2026 for both new construction and repair and remodeling.


The Building Products Demand Meter measures installed residential market volumes across 18 major building product categories—from dimensional lumber and siding to HVAC and interior paint—back to 2000. It is available for both the new construction and repair and remodel segments of the US residential building products market (installed volumes and year-over-year growth rates).

This product enhancement extends forecasted volume growth by two years across 18 key building product categories. The forecast extension strengthens JBREC’s Building Products Demand Meter, a quarterly measure of building products installed across categories back to 2000, underscoring the company’s commitment to equipping clients with product-specific market intelligence for strategic planning.

Clients can now access extended quarterly forecasts for each of the 18 building product categories and an overview of current conditions and demand drivers. JBREC is uniquely positioned to set a new industry standard for building product forecast quality, given its well-established expertise in housing, advanced forecasting capabilities, and proprietary surveys covering the housing value chain. Click here to view 2024 forecasts for all 18 building product categories.

Click on the image to view our 2024 forecasts across 18 product categories

“Our clients are now able to plan three years ahead, leveraging quarterly volumetric data and expert commentary on market drivers to inform their strategy,” said Matt Saunders, SVP of Building Products Research at JBREC. “The Building Products Demand Meter is grounded in over two decades of comprehensive survey research conducted by Home Innovation, including their Annual Builder Practices and Consumer Practices surveys.”

“We’re excited that JBREC has combined our long history of large-sample survey data on 18 building product categories with their industry leading forecasting capabilities, as well as their boots-on-the-ground quarterly surveys informing the residential remodeling and new construction outlook, to project installed product usage out to 2026,” said Ed Hudson, Director of Market Research at Home Innovation.

“Building products demand will play out very differently by category in 2024,” said Saunders. “We anticipate big-ticket discretionary projects with higher remodeling exposure to remain weak over the first half of the year and recover over the second half as economic headwinds fade. In contrast, we anticipate more stability for small ticket and replacement categories.”

The JBREC and Home Innovation Teams will be at the 2024 NAHB International Builders’ Show in Las Vegas February 27–29. Reach out if interested in scheduling a time to discuss our Building Products Demand Forecasts.

About Home Innovation Research Labs

Home Innovation Research Labs (formerly the NAHB Research Center) is a full-service research, testing, and consulting firm determined to improve the quality, durability, affordability, and environmental performance of single- and multifamily homes and home-building products.

About John Burns Research and Consulting (JBREC)

John Burns Research and Consulting is a leading provider of research and consulting services for the US housing industry. With over 20 years of experience, the company provides in-depth research and analysis on trends, market conditions, and consumer preferences across four major areas: residential for sale, residential for rent, building products, and consumer and design trends. The company’s purpose is “solving today to help you navigate tomorrow,” and their passion is problem solving for clients so they can feel confident in all their executive decisions.

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About The Author

Matt Saunders photo
Matt Saunders
Senior Vice President of Building Products Research
Matt leads JBREC’s building products research practice, which includes overseeing our research reports, our macro building products thesis and forecasts for both repair and remodeling and new construction.
Elizabeth LaJeunesse
Senior Manager, Building Products Research
Elizabeth is responsible for participating in the preparation of consulting assignments and research projects related to Building Products, including compilation and analysis of market data, preparation of market reports, and custom survey development.

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Products and Services Mentioned

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Building Products Industry Analysis and Forecast

A report that offers actionable analysis and accurate forecasts for building product sector trends, including industry drivers for both residential repair and remodeling spending and new home construction activity.
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Building Products Package

This package provides current, in-depth insight into building products industry conditions across the country, including a forecast for residential new construction and repair and remodeling spend over the next four years.
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Building Products Consulting

Our building products team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing.

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