Building ProductsNational Housing Market Outlook

Introducing the Building Products Demand Meter

Matt Saunders photo

Matt Saunders

Elizabeth LaJeunesse

August 4, 2023
Beautiful living room and kitchen in new luxury home with white cabinets, wood beams, pendant lights and hardwood floors

Do you care about market share?

We are introducing what we believe is the best and most current data and forecast to help US building products companies size their market and track their growth rates relative to the addressable market.

John Burns Research and Consulting and Home Innovation Research Labs are proud to introduce the Building Products Demand Meter (“the Demand Meter”). This innovative new product:

  • tracks current and historical US residential installed volumes (final demand) for 18 major building product categories going back decades;
  • forecasts; and
  • has significant subcategory detail available on a customized basis.

The Demand Meter tracks products ranging from dimensional lumber, siding, HVAC, and interior paint back to 2000. It is available for both the new construction and the repair and remodel segments of the US residential building products market, including absolute installed volumes and year-over-year growth rates. Home Innovation Research Labs has been tracking this data through the most extensive surveys in the industry since 1964.

Here are the building products categories that we now track with the Demand Meter:


Here’s an example of the new Demand Meter data for Dimensional Lumber. Installed residential volumes are projected to decline -3.5% this year.


Clients can access the dynamic/customizable data tool on our Burns Interactive Dashboards shown above, where they can also access our methodology and download the data.

A full listing of 2023 growth rates for the residential market follows:


Contact us to learn how to access the Building Products Demand Meter or drill down into the specific subsegments and geographies that matter the most to you. We also have data on more than just the 18 categories shown above.

About Home Innovation Research Labs

Home Innovation Research Labs (formerly the NAHB Research Center) is a full-service research, testing, and consulting firm determined to improve the quality, durability, affordability, and environmental performance of single- and multifamily homes and home building products. Founded in 1964 as a subsidiary of the National Association of Home Builders (NAHB), their team has been integral in solving many of their client’s most difficult product and technology issues and helping to introduce some of the most groundbreaking innovations in residential construction. 

For more information, visit:

About John Burns Research and Consulting

John Burns Research and Consulting is a leading provider of research and consulting services for the US housing industry. With over 20 years of experience, the company provides in-depth research and analysis on trends, market conditions, and consumer preferences across four major areas: residential for sale, residential for rent, building products, and consumer and design trends. The company’s purpose is “solving today to help you navigate tomorrow,” and their passion is solving today to help their clients navigate to tomorrow. The company’s clients include some of the largest home builders, building product manufacturers, architects and investors in the US.

For more information, visit


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About The Author

Matt Saunders photo
Matt Saunders
Senior Vice President of Building Products Research
Matt leads JBREC’s building products research practice, which includes overseeing our research reports, our macro building products thesis and forecasts for both repair and remodeling and new construction.
Elizabeth LaJeunesse
Senior Manager, Building Products Research
Elizabeth is responsible for participating in the preparation of consulting assignments and research projects related to Building Products, including compilation and analysis of market data, preparation of market reports, and custom survey development.

Contact Us

If you have any questions about our services or if you would like to speak to one of our experts about we can help your business, please contact Client Relations at

Products and Services Mentioned

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Building Products Package

Our research subscription provides unparalleled expertise and a unique specialized perspective on new construction and remodeling, backed with exceptional data, for business planning and investor relation support.
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Building Products Consulting

Our building products team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing.
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Research Membership

Our research services enable our clients to gauge housing market conditions and better align their business and strategic investments in the housing industry. We provide a thoughtful and unique holistic approach of both quantitative and qualitative analysis to help clients make informed housing investment decisions.

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