PodcastBuild-to-Rent

Inspiring a New Way to Rent: Branden Lombardi of BB Living

Shelly_Chen_web
Dean_Wehrli_web

Shelly Chen

Dean Wehrli

March 10, 2022

How many car manufacturers are in there in the world? You probably can’t name them all, but you definitely know names like Lamborghini and Tesla. In the second episode of our three-part series on build-to-rent (BTR), Branden Lombardi, President of BB Living, joins us to share how his company has branded itself as the “best in class” within the BTR world. BB Living prides itself on being the “Toll Brothers equivalent” of the BTR sector—which is fitting, as the two are partners. Keep reading below for some of the episode’s key highlights.

Featured guest

Branden Lombardi, President & COO/CIO, BB Living

What differentiates BB Living

  • BB Living differentiates itself based on location and high-quality product. Its communities are in the best locations within the most desirable markets.
 
  • The resident experience is a top priority. A “lock-and-go” lifestyle takes the burden of home maintenance off residents’ shoulders so they can Simply Live More.
 
  • Amenity packages are not one-size-fits-all. Amenities should be customized for product, location, and lifestyle.

You might rent in a BTR community if:

  • You want to try out a new area before committing to buying a home.
 
  • You’re going through a transitionary period while waiting for a new home to be built.
 
  • You don’t have the funds for upfront costs associated with home buying (e.g., down payment, furniture).
 
  • You want to live in a more pet-friendly environment. (Sorry, apartments, a dog-washing station doesn’t make up for a backyard.)
 
  • You want a more low-maintenance lifestyle.
 
  • You want to seize the opportunity to live in a brand-new home.

Looking towards the horizon

  • Branden expects that eventually a BTR component will be standard practice in master-planned communities.
 
  • High land values and labor/material constraints will be driving forces of continued rent growth.
 
  • Rising interest rates will increase rental demand.
 
  • Currently, there’s a mad dash to get into the hot and trending BTR space. This excitement will settle down as the space matures.

Want to Subscribe to the New Home Insights Podcast?

The New Home Insights Podcast is available on all major podcast platforms. Click any of the platforms below to subscribe.

Building Market Intelligence™

Every week, we deliver analysis to over 40,000 subscribers with our Building Market Intelligence™ newsletter. Subscribe to our weekly BMI newsletters to stay current on pressing topics in the housing industry.

About The Author

Shelly Chen
Research Analyst II
Shelly is responsible for working on various research projects as it relates to residential for-sale, including supporting our Burns Home Builder Analysis and Forecast report.
Dean Wehrli
Principal
Dean helps housing sector clients figure out not just what might work and what might not, but why.

Contact Us

If you have any questions about our services or if you would like to speak to one of our experts about we can help your business, please contact Client Relations at clientservices@jbrec.com.

Products and Services Mentioned

Single-Family Rental Package

A comprehensive overview of the single-family rental industry’s major markets including forecasts, SFR market rankings, macro drivers, housing supply, demographic trends, and a look at Build-for-Rent.

Research Membership

Our research services enable our clients to gauge housing market conditions and better align their business and strategic investments in the housing industry. We provide a thoughtful and unique holistic approach of both quantitative and qualitative analysis to help clients make informed housing investment decisions.

Real Estate Consulting

Our experienced team of consultants helps clients make sound housing investment decisions. We thrive on their success and work with many clients over multiple years and numerous projects.

Latest Insights

A Master Class in Bathroom and Kitchen Design
Big SFR Firms Raising Rents, Taking Share, and Improving Efficiency
Live Local Act: A Solution for the Missing Middle?