Consumer and Home Design Trends

Industry Pulse: The mixed-use revival, your true self, and 65 redefined

Mikaela Arroyo photo

Mikaela Arroyo

February 29, 2024

Special thank you to NHTI intern Angelica Cruz for co-authoring this article.

After a brief detour to explore must-see amenities from JBREC’s Top Master-Planned Communities, we’re jumping back into industry trends. We’ve curated a collection of articles to keep you on top of what’s new.

Reviving the Post-Covid Downtown with Mixed-Use Communities

Say good-bye to lifeless corporate downtowns and hello to vibrant, experience-focused social districts. In their 8 Trends Shaping Design in 2024 report, Gensler predicts mixed-use communities will bring cities back to life. It’s about creating adventure and connectivity through retail, sports, entertainment, and other lifestyle developments.

Gensler features Harborplace, which “reimagines a historic site in the heart of the city with attainable housing, restaurants, retail, and entertainment.” For more inspiration, check out a few other mixed-use master plans, Prado West and The Orchard, featured on DesignLens. Each community did a spectacular job of meeting consumer preferences and lifestyle goals.

Out: Revenge travel. In: Exploring your peace and passions 

This year, free yourself from the “revenge travel” mentality and instead embrace tranquility and reconnect with your true self. In 2024, there is no rush to jump from one vacation to another or explore the world extensively. Instead, consumers are dedicating themselves to recharging their energy and delving into self-discovery, community, and connections with those around them. 

Whether catching up on lost sleep, embarking on a short road trip for reflective moments, or indulging in passions like live performances—the opportunities to recharge are endless.

65 Redefined 

More Americans are turning 65 than ever before and are redefining the milestone age. This demographic is wealthier, healthier, and living longer. However, it is not all pickleball and champagne. While 65-year-olds enjoy increased wealth and activity levels, they face challenges such as a lack of pensions and rising caregiving costs. Many who remain in the workforce do so out of financial necessity and personal fulfillment. Despite these challenges, many 65-year-olds prioritize purpose, independence, and personal growth, reflecting a shifting paradigm toward active and engaged later years.

Complete this form to learn about becoming a New Home Trends Institute member. For current members, reach out to Anja Seng to learn more about trends we are seeing and how they are impacting the housing industry.

Building Market Intelligence™

Every week, we deliver analysis to over 40,000 subscribers with our Building Market Intelligence™ newsletter. Subscribe to our weekly BMI newsletters to stay current on pressing topics in the housing industry.

About The Author

Mikaela Arroyo photo
Mikaela Arroyo
Vice President, NHTI | Chief of Staff
Mikaela leads trend research for the New Home Trends Institute, conducting monthly surveys of consumers and industry professionals to better understand housing pain points and desires. As Chief of Staff to the CEO, Mikaela strategizes and supports the daily operations of the company, focusing on business initiatives.

Contact Us

If you have any questions about our services or if you would like to speak to one of our experts about we can help your business, please contact Client Relations at clientservices@jbrec.com.

Products and Services Mentioned

green check icon

Research Membership

Our research services enable our clients to gauge housing market conditions and better align their business and strategic investments in the housing industry. We provide a thoughtful and unique holistic approach of both quantitative and qualitative analysis to help clients make informed housing investment decisions.
green check icon

New Home Trends Institute

The New Home Trends Institute pairs design inspiration with exclusive insights into the “why” behind consumers’ housing choices. Gain exclusive insight into housing preferences and pain points through our monthly survey insights reports, webinars, and proprietary surveys of builders, architects, designers, and other industry professionals.
green check icon

Real Estate Consulting

Our experienced team of consultants helps clients make sound housing investment decisions. We thrive on their success and work with many clients over multiple years and numerous projects.

Latest Insights

Unlocking the Potential of Generative AI and Large Language Models for Your Business
Dear Consultant: How do we get more inventory so that the housing market has more slack?
Busting Gen Z Myths—What the Housing Industry Needs to Know