National Housing Market Outlook

IBS | KBIS 2024 Recap: The Housing Industry Is Betting on Growth

Christian Beard
Matt Saunders photo
Anja Seng photo

Chris Beard

Matt Saunders

Anja Seng

March 4, 2024

Last week, our team (along with 117,000 others) witnessed solid optimism at the International Builder Show (IBS) | Kitchen & Bath Industry Show (KBIS) 2024 in Las Vegas. While many participants acknowledged near-term uncertainty for the industry, medium- and long-term enthusiasm reigned, driven by: 

  • Housing demand that outpaces supply, requiring new builds, particularly in for-sale housing
  • Record household home equity levels
  • Aging housing stock requiring remodels  

The 2,400 exhibits on the show floor reflected this optimism, ditching minimalism for eye-popping color (pink and green on every machine!). The exhibits also demonstrated the hurdles our industry is still overcoming, with many products falling into the following themes:  

  • Solving labor challenges
  • Economizing space
  • Maximizing durability, including in harsh climates
  • Saving water 

Innovation that solves labor challenges 

Growth doesn’t come without its challenges, and the labor shortages in housing over the past several years have been well documented. Some of the best innovations we saw reduced installation times or the need for human labor altogether.

Innovation that economizes space 

In 2022, the New Home Trends Institute launched its inaugural US Residential Architecture and Design Survey in partnership with Pro Builder. For the past two years, the dominant trend was densification and shrinking home sizes for attainability. With no end in sight for this trend, it only makes sense that new space-saving solutions are not far behind. We view the need to preserve functionality while economizing on space as a longer-term trend that will continue to drive innovative solutions.

Innovation that is meant to last 

Great product design addresses what consumers actually want and need. When you’re making a big investment to buy or remodel a home, you shouldn’t have to worry about it falling apart. Some of our favorite finds were products that keep your home intact, bringing consumers ease and peace of mind. 

Innovation that makes our water clean 

What would we do without water? It’s everywhere in our day-to-day lives, whether you’re taking a shower, doing the dishes, or watering your lawn. This innovation treats water as the precious resource it is.

Bonus product and design trends

Pink and green surrounded every machine.
Induction was everywhere. 
Ambient lighting set the mood. 

Sessions we participated in: 

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About The Author

Christian Beard
Chris Beard
Vice President, Building Products Research
Chris manages JBREC’s monthly Dealer Survey and quarterly Prefab Components Index as well as public building products earnings. He leverages his relationships with distribution and manufacturers to help form JBREC’s forecast theses.
Matt Saunders photo
Matt Saunders
Senior Vice President of Building Products Research
Matt leads JBREC’s building products research practice, which includes overseeing our research reports, our macro building products thesis and forecasts for both repair and remodeling and new construction.
Anja Seng photo
Anja Seng
Senior Research Analyst, Design
Anja assists in the production of monthly DesignLens features and manages the New Home Trends Institute (NHTI) Instagram account. Additional responsibilities include helping run New Home Trends Institute’s Master Plan Trends Council and designing external presentations.

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New Home Trends Institute

The New Home Trends Institute pairs design inspiration with exclusive insights into the “why” behind consumers’ housing choices. Gain exclusive insight into housing preferences and pain points through our monthly survey insights reports, webinars, and proprietary surveys of builders, architects, designers, and other industry professionals.
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This package provides current, in-depth insight into building products industry conditions across the country, including a forecast for residential new construction and repair and remodeling spend over the next four years.
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