Consumer and Home Design Trends

Effective Marketing by Life Stage

October 26, 2018

23,000+ new home shoppers told us how to market more effectively to them. Properly allocating marketing efforts can easily make the difference between selling 3 or 4 homes per month. We learned that:

  • Local advertising and geofencing are more effective for attracting families. Families are most likely to be shopping near where they currently live, so advertising and geofencing can be most effective. 65%+ are shopping in the same city, with 40%+ even shopping within the same zip code.
  • Online advertising and mass marketing will attract more older buyers. Attracting older buyers will require a bigger marketing budget, since 26%+ of older buyers come from another city within the state, and another 19% of mature singles, 24% of empty nesters, and 30% of retirees come from out of state. Give them everything they need online.

Use the percentages above to help direct your advertising spending and outsell your competition! For more information on how to use our Consumer & Product Insights survey, please contact any of our consultants.

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New Home Trends Institute

The New Home Trends Institute pairs design inspiration with exclusive insights into the “why” behind consumers’ housing choices. Gain exclusive insight into housing preferences and pain points through our monthly survey insights reports, webinars, and proprietary surveys of builders, architects, designers, and other industry professionals.
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Our experienced team of consultants helps clients make sound housing investment decisions. We thrive on their success and work with many clients over multiple years and numerous projects.
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Our research services enable our clients to gauge housing market conditions and better align their business and strategic investments in the housing industry. We provide a thoughtful and unique holistic approach of both quantitative and qualitative analysis to help clients make informed housing investment decisions.

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