Consumer and Home Design TrendsLand Development

Effective Land Planning by Life Stage

October 23, 2018

Are you sick and tired of making multi-million dollar educated guesses about what amenities will be most popular in your master-planned community? Here are some findings from our large consumer survey that will help you build and locate the right parks in the right locations.

  • Pocket parks provide the best bang for your buck across all buyer profiles. 53% of all buyers want pocket parks.
  • Children’s play parks make sense only near the communities targeted to young families. 77% of young families want a children’s play park, which is much higher than the 41% of young couples who presumably are planning for kids in the future.
  • Build a dog park near the communities targeted to those without children. Households without children are more likely to prefer a dog park than households with children.
  • A large central park makes the most sense if you are building a community for young families. Only 29% of all buyers want a central park, ranging from 19% of active adults to 45% of young families.

With 23,000 responses, we can determine at the national and local level what consumers prefer. For more information on how to use our Consumer & Product Insights survey, please contact any of our consultants.

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The New Home Trends Institute pairs design inspiration with exclusive insights into the “why” behind consumers’ housing choices. Gain exclusive insight into housing preferences and pain points through our monthly survey insights reports, webinars, and proprietary surveys of builders, architects, designers, and other industry professionals.
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