DemographicsConsumer and Home Design Trends

E-Commuting Creating Demand for Better In-Home Office Space

November 22, 2016

39% of new home shoppers work at home at least one day per week. Almost 25% of shoppers born in the 1960s and 1970s work at home at least three days per week. This shift in work and home life has created a huge opportunity for home builders, since most resale homes were not designed with this demand in mind.

E-commuting, formerly known as telecommuting, has exploded over the last 10 years, enabled by new technologies. E-commuting allows workers to avoid long commute times, save on gas, work in remote locations, and have more flexibility during the day. Some employers view e-commuting as a way to attract more talented people and save on overhead costs.

E-commuting will increase with further technology advancements, worsening traffic, and the pronounced shift in generational attitudes discussed in our book titled Big Shifts Ahead: Demographic Clarity for Businesses.

Great Home Office Design Ideas

To help our clients maximize profits, we use two proprietary tools:

  • Consumer Insights: Our 153-question design survey of 22,294 new home shoppers
  • DesignLens: The new home industry’s leading online publisher of design trends, which we acquired two years ago

Per our survey, one-third of home shoppers prefer a formal office. Somewhat surprisingly, younger home buyers prefer a formal office more than older buyers. Many Balancers (born in the 1970s) and Sharers (born in the 1980s) need to escape their noisy children and barking dog during the day. The opportunity to close the door when on a business call makes a big difference. Alternatively, one in four home buyers prefer an informal office connected to the family living area. The majority of buyers told us they will pay a nice premium for this additional small office area. We have this information by geography and customer life stage.

Below are a few in-home office design ideas from DesignLens, serving different customers with different budgets. While the industry has mastered designing elaborate home offices, there is a growing need to design highly functional work spaces with limited square footage.

Source: DesignLens

For great ideas on how to maximize profits, contact any of our consulting leaders.

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New Home Trends Institute

The New Home Trends Institute pairs design inspiration with exclusive insights into the “why” behind consumers’ housing choices. Gain exclusive insight into housing preferences and pain points through our monthly survey insights reports, webinars, and proprietary surveys of builders, architects, designers, and other industry professionals.
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Our experienced team of consultants helps clients make sound housing investment decisions. We thrive on their success and work with many clients over multiple years and numerous projects.
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Proprietary Surveys

Our family of proprietary surveys provide clients with irreplaceable insights to support their housing-related business decisions. The analysis combines survey data and the harder to obtain sentiment to deliver a cohesive view of market conditions.

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