Consumer and Home Design Trends

Designing a Successful New Industry Collaboration

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John Burns

May 23, 2018

To our knowledge, an event like this had never been done before. We recently brought the creative design talent from the largest home builders, land developers, architects, and building products companies in the US together in the same room. These industry leaders shared ideas on how to design the best places to live that also produce an appropriate risk-adjusted profit. Great design gets funded when it also makes financial sense.

41 presentations plus hours of roundtables and networking discussions resulted in a new kind of industry collaboration and professional friendships that have already resulted in significant changes to new communities. DesignLens™ memberships have also surged as the word has spread.

The downloadable summary is our gift to those of you who could not attend. Thanks to the participants, we learned how to design for:

  • Changes in household composition

  • Changing consumer expectations

  • Changing consumer preferences

We also learned:

  • New community design strategies

  • Tips on how to sell great design—both to consumers and to those with the pocketbooks needed to fund great design

We agreed to share success stories as well as lessons learned. We pledged to keep a close eye on the disruptive companies, with a goal of joining the disruption when it makes sense. We pledged to collaborate with each other to share ideas to profitably build the best places to live in the world.

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About The Author

John Burns photo
John Burns
Chief Executive Officer
As CEO, John grows, leads, and supports a team of passionate, articulate, likable, and smart experts. Together, we solve today so our clients can navigate to tomorrow.

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Products and Services Mentioned

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New Home Trends Institute

The New Home Trends Institute pairs design inspiration with exclusive insights into the “why” behind consumers’ housing choices. Gain exclusive insight into housing preferences and pain points through our monthly survey insights reports, webinars, and proprietary surveys of builders, architects, designers, and other industry professionals.
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Real Estate Consulting

Our experienced team of consultants helps clients make sound housing investment decisions. We thrive on their success and work with many clients over multiple years and numerous projects.
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Building Products Consulting

Our building products team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing.

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