DemographicsNational Housing Market Outlook

Data-Driven New Home Design

Mikaela Arroyo photo

Mikaela Arroyo

March 10, 2022

Insights from 12,000 consumers and over 300 architectural designers surveyed by the New Home Trends Institute inspired KTGY to incorporate four new design features in the Smart/Connected home at ProBuilder’s 2022 virtual Show Village.

Dual office spaces

A casita at the rear of the house, merchandised as an office, plus a separate pocket office upstairs.

Why include multiple workspaces?

  • 51% of workers will work from home this year, up from 33% before the pandemic.

    • 13% will work from home full time.

    • 38% will work from home with a hybrid schedule.

  • Homeowners want flexible secondary workspaces. 82% of architectural designers included dual office spaces in one or more of their residential projects in 2020.

Why not put the office at the front of the home?

  • Homeowners’ top two most-preferred office locations are (1) upstairs, separate from the primary bedroom and (2) off the back of the house, with direct access to the yard. Both spots provide more privacy than an office at the front of the house.

Island Seating

An extended island with seating in place of separate kitchen dining.

Why skip separate kitchen dining?

  • Homeowners are open to this space-saving tradeoff. 85% of homeowners would consider island seating over a separate dining space in the kitchen.

More outdoor access

Four distinct outdoor access points, with the primary one extending the kitchen.

Why include so much outdoor access?

  • 88% of homeowners say their outdoor spaces are important or very important to them. 59% say the importance has increased due to the pandemic.

  • Architectural designers say that connection to the outdoors/nature will be their second largest consideration when designing homes, after cost, over the next three years.

Why connect outdoor space to the kitchen?

  • 51% of homeowners say the kitchen is the most important space that home design “gets right.” Outdoor kitchens and entertainment-centric yards increase the value of outdoor spaces by making them an extension of the most valued part of the home (the kitchen).

  • Architectural designers say that designing great outdoor entertainment spaces will become a bigger focus than designing great indoor ones.

Modern elevation and mixed materials

Mid-Century Modern elevation design with material mixing.

Why Mid-Century Modern?

  • Mid-Century Modern will be the fourth most popular design style over the next three years, per the architects designing future homes.

  • 35% of homeowners would buy a Mid-Century Modern style home. While a lower share than other elevations, it is much higher than the current low supply of homes in this style.

  • Classic Mid-Century Modern themes help homeowners meet two key (but competing) priorities—natural light and privacy—with unique window shapes that extend to the roofline and a heavier concentration of windows off the back of the home.

Why mix and match?

  • 68% of homeowners believe exterior material mixing improves a home’s design. 43% believe the improvement is dramatic.

Putting data behind design decisions is at the heart of what the New Home Trends Institute is about. To learn more about how we can support your designs, please fill out this form.

Building Market Intelligence™

Every week, we deliver analysis to over 40,000 subscribers with our Building Market Intelligence™ newsletter. Subscribe to our weekly BMI newsletters to stay current on pressing topics in the housing industry.

About The Author

Mikaela Arroyo photo
Mikaela Arroyo
Vice President, NHTI | Chief of Staff
Mikaela leads trend research for the New Home Trends Institute, conducting monthly surveys of consumers and industry professionals to better understand housing pain points and desires. As Chief of Staff to the CEO, Mikaela strategizes and supports the daily operations of the company, focusing on business initiatives.

Contact Us

If you have any questions about our services or if you would like to speak to one of our experts about we can help your business, please contact Client Relations at

Products and Services Mentioned

green check icon

Research Membership

Our research services enable our clients to gauge housing market conditions and better align their business and strategic investments in the housing industry. We provide a thoughtful and unique holistic approach of both quantitative and qualitative analysis to help clients make informed housing investment decisions.
green check icon

New Home Trends Institute

The New Home Trends Institute pairs design inspiration with exclusive insights into the “why” behind consumers’ housing choices. Gain exclusive insight into housing preferences and pain points through our monthly survey insights reports, webinars, and proprietary surveys of builders, architects, designers, and other industry professionals.
green check icon

Real Estate Consulting

Our experienced team of consultants helps our clients maximize the connections between land uses. We thrive on their success and work with many clients over multiple years and numerous projects.

Latest Insights

NHTI Industry Pulse: $40K for a Gym Membership?
Dear Consultant: Can people still afford homes with high rates and increased inflation, or are they more likely to rent? 
Hillwood Communities and the Art and Science of Placemaking