DemographicsNational Housing Market Outlook

Consumer Trends to Watch in 2022

Maegan Sherlock photo
Anja Seng photo

Jeff Brazel

Jeff Kottmeier

Maegan Sherlock

Anja Seng

February 18, 2022

Our team compiled 22 opportunities for 2022, which we will share over the next few weeks. They cover a wide range of topics, from affordability solutions to migration patterns. Here are 6 opportunities to win over consumers this year.

  1. Show how you engage in corporate social responsibility. Brands known to be environmentally, ethically, philanthropically, and economically responsible will improve their conversion rates this year.

  2. Emphasize your support for local businesses. Master-planned communities have an advantage because they can provide residents with what they need in minutes. 

  3. Integrate active amenities. Build tenant and homeowner loyalty through social activities catered specifically to your community’s demographics. 

  4. Provide virtual customer service. Create a seamless leasing or home shopping experience through automation and self-guided tours. 

  5. Provide smart tech that promotes security and savings. Consumers are less likely to pay for other smart tech.

  6. Hide the technology. Consumers are looking for simplicity within their homes, so focus on streamlined design and high-end integrated façades.

For more information on consumer and technology trends, please fill out this form

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About The Author

Jeff Brazel
Senior Vice President, Consulting
Jeff is based in San Diego, but is active throughout the west (Las Vegas, Phoenix, Austin, and Denver) with consulting assignments on master-planned communities, build-to-rent, apartments, and for-sale residential communities.
Jeff Kottmeier
Senior Vice President, Consulting
Jeff provides strategic insight and advice for housing throughout the Mid-Atlantic and Northeast with a special emphasis on rental housing.
Maegan Sherlock photo
Maegan Sherlock
Senior Research Analyst, Consumer Insights
Maegan writes and programs surveys, analyzes survey data, and helps create the New Home Trends Institute’s monthly survey insights reports. She also researches consumer and design trends within the housing industry.
Anja Seng photo
Anja Seng
Senior Research Analyst, Design
Anja assists in the production of monthly DesignLens features and manages the New Home Trends Institute (NHTI) Instagram account. Additional responsibilities include helping run New Home Trends Institute’s Master Plan Trends Council and designing external presentations.

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The New Home Trends Institute pairs design inspiration with exclusive insights into the “why” behind consumers’ housing choices. Gain exclusive insight into housing preferences and pain points through our monthly survey insights reports, webinars, and proprietary surveys of builders, architects, designers, and other industry professionals.
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