National Housing Market Outlook

Around the Country With Our Consultants

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John Burns

May 14, 2013

There is no substitute for on the ground research, which is why we have so many offices and why we are on a plane so frequently (200+ trips last year!). Here is a snapshot of what I have learned from our consulting team recently.

West Palm Beach-based SVP Lesley Deutchreports that prices seem to be rising every week in Florida,and the Panhandle has now joined the rest of the state in a solid housing recovery. Builders are buying raw land in newer sub-markets in order to plan for the future, and the Active Adult market is booming across the state

Atlanta-based SVP David Kalosis, a former Pulte market analyst, reports that Atlanta and most of the Carolinas have finally joined the housing recovery, but the recovery is very location-specific. He points out several areas where lack of supply is driving new home demand and pricing sharply higher and notes that the rate of recovery is often closely correlated with the perceptions of local school districts, some of which have changed in the last few years.

New England-based SVP Jody Kahn, former industry M&A exec and now the manager of our surveys, reports that international buyers are driving the New York condo market, which is the only Northeast market that is strong. Finally, the DC housing market is picking up nicely, as is New Jersey and Massachusetts.

Chicago-based SVP Lance Ramella, a 26 year industry veteran, is one of our frequent fliers, and reports that many of the Midwest markets have finally joined the recovery this Spring. Many of our building products clients rely on him to understand where the home building industry is headed.

Dallas-based Senior Manager Paige Shipp , formerly of Hines, Ashton Woods and Mercedes Homes, reports that finished lot prices throughout Texas are at peak values. Houston is the hottest market, where strong job growth is driving tremendous housing demand, particularly for the manymaster-planned communities.

Northern California
Northern California-based VP Dean Wehrli confirms that the housing market strength reaches from Palo Alto all the way to Sacramento, where homes are now on the market for hours instead of days. He recently led a client tour of communities in the outskirts of the Bay Area where seemingly every sales agent said prospective buyers “are all engineers.”

Southern California
San Diego-based SVP Pete Reeb , with 28 years of consulting experience, confirms the tremendous lack of supply throughout Southern California.  There are far too many builders chasing far too few deals in Grade A and B locations, which has pushed land values back up to mid-2000s boom time highs, and made land acquisition a highly competitive research-intensive pursuit for even the smartest execs.

Nevada and Washington
San Diego-based SVP Ken Perlman, with 15 years of consulting experience, is one of our road warriors and a master plan specialist, bringing best practices to the top communities in the country. Ken reports that:

  •  the Las Vegas new home market is back strong, particularly in the master plans because they are so much better places to live than the subdivisions, and so incredibly affordable
  • the MPC-starved Seattle housing market may be the most popular market among public builders and private equity sources, who have created a tremendous spike in land prices


San Diego-based President Don Walker, former exec of Corky McMillin Homes, has been spending a lot of time on the growing single-family rental business, where Phoenix has become ground zero. He reports that Phoenix home prices have increased 19% in the last year, attributable both to investors and entry-level home buyers. Despite the strong appreciation, the mortgage payment on the median-priced Phoenix home only eats up 22% of the median household income.

Irvine-based VP Nicole Murray, a former Fieldstone Homes exec, has been working in a number of markets, including Utah, where she reports that Utah County’s population exploded 40% over the last decade and has very little ethnic diversity, creating plenty of demand and making the target home buyer audience a bit easier to understand.

Consumer Insights
Irvine-based Principal Mollie Carmichael, with 20+ years of experience at The Irvine Company, Pulte and Lennar, is another one of our road warriors, bringing consumer research insight and other knowledge to builders and developers all over the country. Mollie reports that many of the shelved master plan communities are getting started again, backed by solid research that the developers are providing to the builders to get them to bid on land with more confidence.

Shifting Demographics
Irvine-based Senior Manager, Chris Porter, who just celebrated his 8 year anniversary with us and manages our Demand Model by Lifestage and Price Point, reports that there have been some huge shifts demographically in the last few years.

  • • Foreign Immigration Shifts: We are seeing a surge in affluent immigration into California, Florida and New York, and growing ethnic diversity throughout the internal U.S.
  •  Move-up Buyer Shift: The low birth rates from 1971 to 1978 have created a population aged 35-42 (entering prime move-up home buying years) that is the lowest we have seen in 18+ years. That group would much prefer to buy a new home over a resale though, because new homes have the latest technology and are designed for 2013 lifestyles.


Market Overview and Valuations
The nascent IPO and M&A wave is keeping us all very busy, quickly valuing portfolios of assets and writing market overviews. For fun, we compiled the map below of all the MSAs and Hawaiian islands where our consulting team has completed on the ground market research and we were stunned. We are enjoying this housing recovery as much as our clients, and are looking forward to the benefits of returning to normal sales volumes and affordability.

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About The Author

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John Burns
Chief Executive Officer
As CEO, John grows, leads, and supports a team of passionate, articulate, likable, and smart experts. Together, we solve today so our clients can navigate to tomorrow.

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