Affluent Second-Home Buyers Are Back in Droves

Lesley Deutch photo

Lesley Deutch

February 17, 2014

The Naples housing market is firing on all cylinders this year, with strong demand from retirees, second-home buyers, and snowbirds. Here are some indicators:

  • Prices continue to rise approximately 0.5% per month, according to our Burns Home Value Index™.
  • Incentives/discounts are minimal, based on my tour of almost every community in the market.
  • Employment growth of 7.7% year over year in December outpaces all other major MSAs in the country.
  • Minimal resale inventory is on the market, as months of supply declined to 4.0 months from 6.4 months one year ago.
  • Visitors are back! Southwest Florida International Airport deplanements rose 3% year over year in 2013—- the largest increase since 2007. We see a strong correlation between airport traffic and home prices in Naples, as many visitors to Naples eventually buy a house for retirement or a second home.

All of these indicators bode well for the Naples housing market in the near term and for the second-home and luxury markets for the rest of year. We are watching carefully for signs of overheating, but today the market remains one of the healthiest in the country.

Building Market Intelligence™

Every week, we deliver analysis to over 40,000 subscribers with our Building Market Intelligence™ newsletter. Subscribe to our weekly BMI newsletters to stay current on pressing topics in the housing industry.

About The Author

Lesley Deutch photo
Lesley Deutch
Managing Principal
Lesley has more than 25 years of experience consulting with executives in the finance and real estate industries throughout North America. She works across a wide spectrum of industries including apartments, for-sale housing, high-rise development, urban projects, single-family rental, building products, and commercial developments.

Contact Us

If you have any questions about our services or if you would like to speak to one of our experts about we can help your business, please contact Client Relations at clientservices@jbrec.com.

Products and Services Mentioned

green check icon

Research Membership

Our research services enable our clients to gauge housing market conditions and better align their business and strategic investments in the housing industry. We provide a thoughtful and unique holistic approach of both quantitative and qualitative analysis to help clients make informed housing investment decisions.
green check icon

Burns Regional Analysis and Forecast

A report that provides the most current and accurate information for major housing and economic conditions and forecasts across the 10 regions and top MSAs.
green check icon

Real Estate Consulting

Our experienced team of consultants helps clients make sound housing investment decisions. We thrive on their success and work with many clients over multiple years and numerous projects.

Latest Insights

Unlocking the Potential of Generative AI and Large Language Models for Your Business
Dear Consultant: How do we get more inventory so that the housing market has more slack?
Busting Gen Z Myths—What the Housing Industry Needs to Know