Our team members from across the world share opportunities for 2022. They are divided into the following trend groups:
- Societal
- Migration
- Technology
- Building Cost
- Affordability Solutions
- Land Development
Societal Trends
1. Maegan Sherlock – Consumers will spend on environmentally, ethically, philanthropically, AND economically responsible brands.
2. Anja Seng – Place emphasis on supporting local businesses.
3. Jeff Brazel – Integrate tools that bring like-minded individuals together.
Migration Trends
4. Eric Finnigan – Expect more migration winners and losers.
5. Scott Wild – Relocators are seeking value.
5a. Annie Radecki Her experience moving to New Zealand during the pandemic.
6. Bryan Lawrence – Continued consumer and investor single-family rental demand
7. Christi Lagasse – More permission to work from home
7a. Rob Flint – WFH flexibility allowed him to move to England.
8. Reid Randall – Renters are relocating for affordability.
Technology Trends
9. Jeff Kottmeier – Provide virtual customer service.
10. James Penner – Smart home should focus on security and savings.
11. Allie Martin – More hidden technology
Building Cost Trends
12. Matt Saunders – Increased big project remodeling demand set to make materials even more expensive.
13. Matt Klinger – Huge shifts in market share caused by greater than expected new home material demand.
Affordability Solution Trends
14. Kaylin Czajkowski – Place infill townhomes where there is less competition.
15. Stephannie Zarate – Add coliving spaces.
16. Kristin Matthews – Expect more accessory dwelling units for rental income.
Land Development Trends
17. Barry Cox – More land sale income earlier in the land development cycle
18. Matt Billingsley – Prepare for high density zoning.
19. Dustin Moudy – Educate city officials on build for rent quality, maintenance, and tenant profiles.
20. Chris Dorociak – Master plans should focus on environmental, social, and governance initiatives.
21. Chad Hensley – Place highly amenitized communities on the outskirts.
22. Dean Wehrli – Provide walkability in the suburbs and exurbs.
