Deana Vidal

Director, Brand Strategy


Reach out to Deana if you have questions regarding custom research on design trends in housing, architectural details, consumer preferences and insights, or community visioning. Deana is also available for speaking engagements or answering press inquiries.

Deana applies consumer insights and design trends into practical applications to help clients make decisions about their communities and companies. She is also a brand awareness advocate who enjoys public speaking, innovation, and taking on odd assignments and unique client requests.

Past Experience

  • Business Development Manager for Bassenian Lagoni Architects and Planners


  • BA and BArch from the University of North Carolina at Charlotte

Fun fact

Deana loves thinking about what the future holds and brainstorming strategically about how to get all the puzzle pieces aligned to make new or innovative processes work in a complex world