Expertise
Consumer and Design Trends
WHO WE HELP
We help our clients make the most informed and confident decisions possible.
Home Builders
Stay informed on the latest research-driven findings on consumer behavior and housing pain points, straight from consumers’ mouths.
Developers
Get inspired by community design and amenity trends from master plans across the country.
Architects
Understand market composition in a shifting design landscape and leverage curated floor plan inspiration, backed by consumer research.
Interior Designers
Find inspiration for new home features and projects in our DesignLens database, and get ahead of coming design trends.
Building Products Companies
Stay ahead of the future of home design with our Annual Survey of Architecture (in partnership with Pro Builder) and reports, tracking shifts in floor plans, outdoor space usage, and style.
Single-Family Rental and Build-to-Rent Operators
Keep a pulse on rapidly shifting rental home design standards and renter preferences, plus find inspiration for amenity and community design, as well as home features.
How We Help
Get timely, reliable, and actionable insights
Our experienced team of analysts and consultants helps our clients identify the best risk-adjusted investment opportunities.
Data
Access data-driven insight into housing preferences and pain points from proprietary surveys of consumers, builders, developers, architects, and designers.
Inspiration
Get inspired with DesignLens™, a searchable database of new homes and communities, curated, analyzed, and available at your fingertips
Webinars
Tune in to quarterly webinars featuring industry experts that explore ideas impacting the housing industry, plus access to JBREC’s monthly housing market webinar.
Advisory
Bring our team into yours with customized partnership plans, including report deep dives, design research for curated project inspiration, design charrettes, and custom consumer research presentations.
Connection
Learn from industry veterans in application-only councils, which bring together leaders in Consumer Trends, Home Design Trends, Master Plan Trends, and Rental Trends for idea-sparking discussions twice a year.
Summit
Learn, network, and collaborate at the New Home Trends Summit, our annual event that brings together the best market researchers and creative thinkers in the country.
Recommended Research & Consulting
Research Membership
New Home Trends Institute Membership
CONSUMER AND DESIGN TRENDS
Backed by deep-dive research at JBREC and supported by our experts across the nation, the New Home Trends Institute pairs design inspiration with exclusive insights into the “why” behind consumers’ housing choices.
included in this Membership
- Monthly Survey Insights Reports
- DesignLens™ Database
- Customized Partnership Plans
- Annual New Home Trends Summit
- Exclusive Members-Only Councils
Consulting Services
Real Estate Consulting
Home Building, Master Plans, Apartments, Single-Family Rental, Build-to-Rent
Our team of consumer and design researchers provides custom advisory services to help your team better understand industry trends, home design, and your target consumer.
Capabiltities
- Data-Backed Design Charette Services
- Custom Consumer Surveys
- Custom Industry Professional Surveys
- Product and Community Visioning
- Custom Industry Trends Reports
Building Products Consulting
New Home Construction, Repair and Remodeling
Our team can provide custom analysis of home design trends and advisory services leveraging consumers and industry professional insights.
Capabilities
- Industry Professional Focus Groups
- Custom Consumer Surveys
- Custom Industry Professional Surveys
- Custom Industry Trends Reports
Big Shifts Ahead
Make sense of overwhelming demographic trends to determine the strategic direction of your business.
FEATURED EXPERTS
Meet our team
What our clients say about us
Recent surveys and custom research provided by both the New Home Trends Institute and JBREC have provided valuable insight into consumer preferences in a post-pandemic environment. Guidance from their discussions, presentations, and monthly webinars have given us valuable context and help to keep us level-headed in a rapidly changing landscape. We’re grateful to have them as a resource every step of the way.
The NHTI highlights relevant trends and provides insights into best-in-class master-planned communities. I appreciate the candor of the NHTI members to share their wins and even more importantly their challenges.
Our team are huge fans of the content and analysis provided by the New Home Trends Institute (NHTI). Their monthly tours and insights into various models/communities across the country, ensures our team is knowledgeable of trends anywhere, not just locally. The passion from the NHTI execs to deliver top notch experts and information to the members is second to none in the industry!
The New Home Trends Institute has created a forum with some of the best, most exciting master planned developers in the country, all bringing their A-Game to group conversations. The honest exchange of ideas has created a real sense of trust among the members— and the feeling that you can call another member of the group to talk over an idea or an issue.
NHTI provides our designers with the latest trends and reports that help us stay ahead of the market. In addition to their monthly reports, they have several resources that keep our staff exposed to shifts in the industry. Participating in their councils has exposed our team to builders and consultants across the country offering us well-rounded insight.
More than a research firm they are a research partner comprised of talented professionals who are accessible, highly responsive and incredibly accurate in their analysis and forecasts. Hard to imagine doing business without them!
John Burns is our primary resource for up-to-date industry trends and has proven their unique value as a trusted partner in evaluating growth opportunities. When we started looking to expand our geographic footprint, there was no question who we would engage with. Working with John and his team was a great decision for our company.
Our first step on researching new BTR projects is to check John Burns market reports. It is the “level-set” we need to assess whether or not the project is aspirational or grounded in real-time metrics.
John Burns has been a significant resource for our teams across the Southwest region, assessing new business and evaluating existing developments. Their market-specific knowledge has been a great value-add for our local teams!
John and his team of housing experts provide the best and most accurate information on all of our housing markets and their forecasts are invaluable in guiding our business plans and investments
We highly value our business relationship with the entire John Burns Research and Consulting team who is always hyper responsive, approachable, polished and proficient. We highly cherish our partnership with JBREC, the housing industry’s top real estate research firm.
The JBREC reports, data and forecasts are a critical component to our decision making process as you are only as good as the information you rely on. JBREC are the foremost experts in our growing asset class and we are grateful for their long time support and pursuit of better information to serve the broader real estate market.
Featured Insights
- Insight
- Consumer and Home Design Trends
Brian Juedes of Taylor Morrison joins our podcast to discuss bathroom and kitchen design and how he balances functionality with aesthetics.
- Insight
- Consumer and Home Design Trends
Over two-thirds of homeowners use their outdoor spaces multiple times per week, regardless of life stage. Working with a small lot? No problem. Function matters more than size.
Featured Insights
- Insight
- Consumer and Home Design Trends
Brian Juedes of Taylor Morrison joins our podcast to discuss bathroom and kitchen design and how he balances functionality with aesthetics.
- Insight
- Single-Family Rental
Here are three takeaways from the recent National Rental Home Council Industry Leaders Conference, where our CEO John Burns was a featured speaker.
Contact us to maximize your opportunities in the housing market.
If you have any questions about our services or would like to speak to one of our experts about how we can help your business, please contact Client Relations at clientservices@jbrec.com.