Real Estate Consulting

Our consulting team will listen carefully to your goals and appetite for risk, and help you maximize your strengths and real estate opportunities. 


Custom Real Estate Consulting Services

Our experienced team of consultants thrives on helping our clients make great investment decisions. We will be an extension of your team, helping develop the right strategy for your next project. 



Our customized consulting projects span US and its unique housing types. Our consultants visit hundreds of markets each year to guide our clients in their housing decisions.

Home Building

Since the early 2000s, JBREC has completed thousands of assignments, and we help the nation’s top homebuilders succeed well into the future.


Developers of the largest and most complex master plans in the U.S. call on us to help set product, pricing, and amenity strategies for new projects and future phases.

Build-to-Rent and Single-Family Rental

We were one of the first in the industry to consult BTR and SFR, now with an immense database of projects and unmatched experience throughout the country.


Our comprehensive understanding of housing offers clients a unique advantage for setting revenue projections and strategy for new apartments.


We evaluate mixed-use projects holistically, maximizing value by connecting residential and commercial land uses together.

M&A, IPO, and Restructuring

Our national platform of experts offers the scale necessary for large M&A, IPO, and restructuring projects in the housing industry.


Solving today to help you navigate tomorrow.


Completed Consulting Projects
in 2022


Consulting Clients Serviced
in 2022


Metro Areas Visited
in 2022

Our Clients

Clients we've helped in the past

Outperform your competition by aligning your strategic decisions with current and forecasted market conditions in the housing industry.

Trusted by executive decision makers

Real Estate Consulting Capabilities

Market Feasibility

Clients often engage us in the early stages of a project for guidance on housing product opportunities and performance goals.

Home Price Absorption Recommendations

For each project, we can identify the most market-appropriate housing types, down to individual floor plans. Our recommendations include pricing and absorption targets for these homes.

Rent and Lease-Up Recommendations

We can refine or define the right rental housing to build, including product types and floor plans. Our analyses include rent and lease-up projections for each product type.

Product Recommendations

From recommending what to build to making improvements, we help clients maximize their position in the market. In addition to consultants examining thousands of communities each year, our New Home Trends Institute curates the most innovative home design trends.

Masterplan Segmentation by Product Type

Our segmentation strategies help master-plan developers sell through multiple product types at the same time. We help ensure homebuilders have clear and well-defined opportunities within each masterplan.

Housing Demand Analysis

Our proprietary quantitative demand models identify the depth of demand and opportunities in for-sale and rental housing. We analyze current and future trends in home sizes, prices, rents, incomes, and life stages within specific market areas.

Consumer Targeting

Our experienced consultants help clients target consumers and identify home designs and community features to attract them. In addition, surveys from our New Home Trends Institute offer unparalleled insight into new-home shopper preferences.

Amenity Analysis

We understand how amenities interconnect to create a unique lifestyle for residents. Our guidance helps clients develop the right amenities at the right scale to maximize the appeal of residential real estate.

Market Expansion Strategy and Rankings

We pair quantitative models with national expertise to identify markets with the strongest opportunities for residential real estate investment. Our guidance incorporates the criteria clients consider most important.

Acquisition Due Diligence

We work with clients to determine the market potential for new residential real estate acquisitions. Potential deals can range from raw land to existing apartments and rental neighborhoods.

M&A, IPOs, Portfolios, and Cash Flows

Our team has extensive homebuilding, development, and finance backgrounds. We can complete portfolio analyses, including financial models to estimate revenues, values, and returns in the M&A and IPO process.

Highest and Best Use

We identify land uses that maximize the opportunity for onsite development. Our guidance can help set the vision for a community, giving our clients a clear path forward.

Mixed-Use Strategy

Our team has a deep understanding of how residential and commercial uses interact. We create strategies where the mix of uses is greater than the sum of its parts.

Home Design Trends

Our consulting team is at the forefront of home design trends. We see hundreds of new-home communities each year, and curate the best designs in our New Home Trends Institute.

Case Studies

Financial and Demographic Analysis for Freedom, a Future Active-Adult Community
Build-to-Rent First Look Study in Chattanooga, TN
Project Opportunity Analysis for Rental Community in North Carolina
Asset Valuation in Northern California
Build-to-Rent Strategy in Minneapolis, MN
Apartment Acquisition in Austin, TX
Project Opportunity Analysis for The Park at Three Point
Project Opportunity Analysis for Suburban Denver Neighborhood
Market Study for Farms of New Kent Community Development District
Apartments, Condos, and a Marina Too! (Bay Bridge Marina)
Financial and Demographic Analysis for Freedom, a Future Active-Adult Community
Build-to-Rent First Look Study in Chattanooga, TN
Project Opportunity Analysis for Rental Community in North Carolina
Asset Valuation in Northern California
Build-to-Rent Strategy in Minneapolis, MN
Apartment Acquisition in Austin, TX

Integrity Research Compliance Accreditation

We demonstrate each of the Key Compliance Controls as defined in best practices for industry consulting firms, as well as a majority of overall best practices for political intelligence firms.

Find the Right Consultant

Connect with one of our industry experts on LinkedIn to discover how John Burns Research and Consulting can help your business.

If you would like to set up a call with one of our consultants, please fill out the form on this page.

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