Dear Consultant Newsletter

Your questions, our expertise.

Our dedicated team of consultants brings you in-depth answers to reader questions, along with incisive commentary on the latest market trends they’re examining daily.

Fill out the following form to subscribe to our Dear Consultant Newsletter. If you are already subscribed, you can also use the form to submit additional questions.

You can also submit any of your questions by emailing dearconsultant@jbrec.com.

Recent Releases

To help our clients choose an ideal market for their apartment community, we built a market ranking model that considers four categories, weighted to align with a company’s strategic objectives.
A lack of builders building new homes in the Midwest is more of a perception than reality. There is steady demand for new housing in the Midwest markets, and many are adding population despite some out-migration.
According to our recent BTR tenant survey, 63% of BTR tenants, including more than 70% of renters in single-family detached homes and 70% of young families, plan to purchase their next home.

What is the Dear Consultant Newsletter?

Bi-weekly insights from our consulting experts

Our team includes national housing-market leaders, many with direct industry experience, as well as regional experts who live and work in their markets. Our experts have learned from multiple housing cycles.

Our team from around the country answer your questions about the housing industry

Our consultants visit hundreds of markets each year to guide our clients in their housing decisions.

A sneak peek of the questions our consultants answer everyday

We provide our consulting clients with customized analysis to help them answer specific questions on topics ranging from developing strategy to acquiring a specific property or company.

Consulting Services

Real Estate Consulting

Home Building, Land Development, Build-to-Rent, Single-Family Rental, Apartments, Mixed-Use

Our experienced team of consultants thrives on helping our clients make great investment decisions. We will be an extension of your team, helping develop the right strategy for your next project. 

capabilities

Building Products Consulting

Structural Building Materials, Interior Fixtures, Prefab Construction, Commercial Construction

Our team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing.

Capabilities

Real Estate Consulting Capabilities

Market Feasibility

Clients often engage us in the early stages of a project for guidance on housing product opportunities and performance goals.

Home Price Absorption Recommendations

For each project, we can identify the most market-appropriate housing types, down to individual floor plans. Our recommendations include pricing and absorption targets for these homes.

Rent and Lease-Up Recommendations

We can refine or define the right rental housing to build, including product types and floor plans. Our analyses include rent and lease-up projections for each product type.

Product Recommendations

From recommending what to build to making improvements, we help clients maximize their position in the market. In addition to consultants examining thousands of communities each year, our New Home Trends Institute curates the most innovative home design trends.

Masterplan Segmentation by Product Type

Our segmentation strategies help master-plan developers sell through multiple product types at the same time. We help ensure homebuilders have clear and well-defined opportunities within each masterplan.

Housing Demand Analysis

Our proprietary quantitative demand models identify the depth of demand and opportunities in for-sale and rental housing. We analyze current and future trends in home sizes, prices, rents, incomes, and life stages within specific market areas.

Consumer Targeting

Our experienced consultants help clients target consumers and identify home designs and community features to attract them. In addition, surveys from our New Home Trends Institute offer unparalleled insight into new-home shopper preferences.

Amenity Analysis

We understand how amenities interconnect to create a unique lifestyle for residents. Our guidance helps clients develop the right amenities at the right scale to maximize the appeal of residential real estate.

Market Expansion Strategy and Rankings

We pair quantitative models with national expertise to identify markets with the strongest opportunities for residential real estate investment. Our guidance incorporates the criteria clients consider most important.

Acquisition Due Diligence

We work with clients to determine the market potential for new residential real estate acquisitions. Potential deals can range from raw land to existing apartments and rental neighborhoods.

M&A, IPOs, Portfolios, and Cash Flows

Our team has extensive homebuilding, development, and finance backgrounds. We can complete portfolio analyses, including financial models to estimate revenues, values, and returns in the M&A and IPO process.

Highest and Best Use

We identify land uses that maximize the opportunity for onsite development. Our guidance can help set the vision for a community, giving our clients a clear path forward.

Mixed-Use Strategy

Our team has a deep understanding of how residential and commercial uses interact. We create strategies where the mix of uses is greater than the sum of its parts.

Home Design Trends

Our consulting team is at the forefront of home design trends. We see hundreds of new-home communities each year, and curate the best designs in our New Home Trends Institute.

Solving today to help you navigate tomorrow.

725

Completed Consulting Projects
in 2023

408

Consulting Clients Serviced
in 2023

154

Metro Areas Visited
in 2023

Case Studies

Couple and adult daughter playing pickleball
Financial and Demographic Analysis for Freedom, a Future Active-Adult Community
New home construction against blue sky
Build-to-Rent First Look Study in Chattanooga, TN
Rental Community Analysis Logan Homes
Project Opportunity Analysis for Rental Community in North Carolina
Asset Valuation in Northern California
Asset Valuation in Northern California
Minneapolis - Summer Cityscape
Build-to-Rent Strategy in Minneapolis, MN
Perfect Golden Hour Cityscape view high above Austin Texas Skyline
Apartment Acquisition in Austin, TX
Family moving into a new house
Project Opportunity Analysis for The Park at Three Point
JBREC Case Study Denver
Project Opportunity Analysis for Suburban Denver Neighborhood
Business people are analyzing and planning business. Business Strategy Consulting
Market Study for Farms of New Kent Community Development District
Small sailboats in a Ravenna harbor

Apartments, Condos, and a Marina Too! (Bay Bridge Marina)
Couple and adult daughter playing pickleball
Financial and Demographic Analysis for Freedom, a Future Active-Adult Community
New home construction against blue sky
Build-to-Rent First Look Study in Chattanooga, TN
Rental Community Analysis Logan Homes
Project Opportunity Analysis for Rental Community in North Carolina
Asset Valuation in Northern California
Asset Valuation in Northern California
Minneapolis - Summer Cityscape
Build-to-Rent Strategy in Minneapolis, MN
Perfect Golden Hour Cityscape view high above Austin Texas Skyline
Apartment Acquisition in Austin, TX

What clients say about us

John Burns is our primary resource for up-to-date industry trends and has proven their unique value as a trusted partner in evaluating growth opportunities. When we started looking to expand our geographic footprint, there was no question who we would engage with. Working with John and his team was a great decision for our company.

CEO, Public Home Builder

Our first step on researching new BTR projects is to check John Burns market reports.  It is the “level-set” we need to assess whether or not the project is aspirational or grounded in real-time metrics.

Managing Director, Real Estate Investment Manager

John Burns has been a significant resource for our teams across the Southwest region, assessing new business and evaluating existing developments. Their market-specific knowledge has been a great value-add for our local teams!

Senior Managing Director, Real Estate Investment, Development, and Management Firm

John and his team of housing experts provide the best and most accurate information on all of our housing markets and their forecasts are invaluable in guiding our business plans and investments

Managing Director, Capital Provider and Investor for For-Sale Residential

We highly value our business relationship with the entire John Burns Research and Consulting team who is always hyper responsive, approachable, polished and proficient. We highly cherish our partnership with JBREC, the housing industry’s top real estate research firm.

Executive Director and Principal, Real Estate Investment and Brokerage for SFR/BTR

The JBREC reports, data and forecasts are a critical component to our decision making process as you are only as good as the information you rely on. JBREC are the foremost experts in our growing asset class and we are grateful for their long time support and pursuit of better information to serve the broader real estate market.

President and COO, BTR Operator and Developer

John Burns’ research is consistently comprehensive and thoughtful providing valuable insight into current and future market conditions. John Burns’ research and data is unmatched in quality and timeliness and is invaluable to successful execution in today’s residential real estate market.

Co-Founder and CEO, SFR/BTR Operator

John Burns Research and Consulting consistently provides our executive team invaluable research and insight strategies to successfully navigate the market on a consistent basis.

President and COO, Public Home Builder

We have been using and working with the JBREC group since the early days, dating all the way back to 2014. They have been a phenomenal resource in providing market intelligence before the rest of the world caught on to what we were up to. Today, they continue to be a beacon and leader nationally.

CEO, BTR Operator

JBREC really is the industry reference for SFR data and research. The breadth of detail in the monthly US Housing Analysis and Forecast reports is really impressive, with 350+ pages of well presented data, analysis and insights every month.

CEO, SFR/BTR Operator

We find JBREC to be an invaluable partner. Their collection of data is the most comprehensive in the SFR industry, but on top of that, the John Burns Research team is incredibly responsive. Whenever we have custom requests (or just need help locating information in their voluminous collection of publications) the team there consistently delivers.

CEO, Single-Family Rental Proptech Services Platform

JBREC provides more rigorous data and analysis on US housing than any other firm. John and team have been trusted advisors to our team for decades.

Managing Director, Public, Single-Family Rental REIT

No research platform is as comprehensive as John Burns–our subscription has been invaluable and informs the strategic decisions we make on a daily basis. Their platform combines market sentiment and backs it up with concrete empirical data. We will continue to rely on their research to help direct our decision making.

CEO, SFR/BTR Operator

We are very active investors in building products companies and highly value JBREC for their insights and custom studies of specific building product segments in support of our deals. They are critical sources of information in helping us understand the latest housing market trends and outlook for our areas of investment.

Senior Principal, Large-Cap Private Equity Firm

For the past 5 years, the team at John Burns Research and Consulting has been a valued partner, providing us with vital research and market trend information that has allowed us to stay ahead of the curve

CFO, Water Management Solutions

John Burns assists our company by giving timely data that allows us to make more strategic decisions. Their interactive dashboards allow for both high level and in-depth trend analysis. The Burns Home Value Index gives an easy-to-understand aggregation of key real estate factors that influence home price and value.

Chief Data and Analytics Officer, Real Estate Brokerage Service Provider

John Burns is our primary resource for up-to-date industry trends and has proven their unique value as a trusted partner in evaluating growth opportunities. When we started looking to expand our geographic footprint, there was no question who we would engage with. Working with John and his team was a great decision for our company.

CEO, Public Home Builder

Our first step on researching new BTR projects is to check John Burns market reports.  It is the “level-set” we need to assess whether or not the project is aspirational or grounded in real-time metrics.

Managing Director, Real Estate Investment Manager

John Burns has been a significant resource for our teams across the Southwest region, assessing new business and evaluating existing developments. Their market-specific knowledge has been a great value-add for our local teams!

Senior Managing Director, Real Estate Investment, Development, and Management Firm

John and his team of housing experts provide the best and most accurate information on all of our housing markets and their forecasts are invaluable in guiding our business plans and investments

Managing Director, Capital Provider and Investor for For-Sale Residential

We highly value our business relationship with the entire John Burns Research and Consulting team who is always hyper responsive, approachable, polished and proficient. We highly cherish our partnership with JBREC, the housing industry’s top real estate research firm.

Executive Director and Principal, Real Estate Investment and Brokerage for SFR/BTR

The JBREC reports, data and forecasts are a critical component to our decision making process as you are only as good as the information you rely on. JBREC are the foremost experts in our growing asset class and we are grateful for their long time support and pursuit of better information to serve the broader real estate market.

President and COO, BTR Operator and Developer

John Burns’ research is consistently comprehensive and thoughtful providing valuable insight into current and future market conditions. John Burns’ research and data is unmatched in quality and timeliness and is invaluable to successful execution in today’s residential real estate market.

Co-Founder and CEO, SFR/BTR Operator

Questions about the newsletter?

Lesley Deutch photo

Lesley Deutch

Managing Principal

Ken Perlman Headshot

Ken Perlman

Managing Principal