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Insights Categories: Southern California

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Southern California New Home Market Trends and Strategies—4Q 2019
Southern California New Home Market Trends and Strategies—4Q 2019
With lower interest rates and lower home prices in most areas, new home sales rates across all of Southern California will be better in 4Q 2019.
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Strategies to Maximize the Age-Qualified Opportunity in California
Strategies to Maximize the Age-Qualified Opportunity in California
25,000 Californians turn 55 every month. With eyes on this big demographic shift, more builders enter the age-qualified 55+ new home market each year.
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Strategies for Providing Attainably Priced Homes in Southern California Markets
Strategies for Providing Attainably Priced Homes in Southern California Markets
Affordability is the biggest red flag for builders and capital providers wanting to do business in Southern California.
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Houston vs. Los Angeles
Houston vs. Los Angeles
With Houston and Los Angeles squaring off to see who has the better baseball team, we thought it would be fun to compare these two massive housing markets.
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3 Secrets to Pricing Infill New Home Projects
3 Secrets to Pricing Infill New Home Projects
In many areas of California, particularly the more built-out coastal counties, an increasing number of projects are being built in older infill neighborhoods.
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Inland Empire New Home Market: On Watch for Upgrade from “Warm” to “Hot”
Inland Empire New Home Market: On Watch for Upgrade from “Warm” to “Hot”
The Inland Empire new home market is showing signs of rapid improvement with rising new home sales volume driven by lower prices than ...
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Why the Inland Empire New Home Market Lost Its Momentum
Why the Inland Empire New Home Market Lost Its Momentum
New home sales rebounded in the Inland Empire in 2012 and 2013, only to fizzle in 2014 and into mid-2015. What happened?
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Big Variety in the 6 Southern California Markets
Big Variety in the 6 Southern California Markets
Our outlook for this year varies dramatically by market and price point. At a high level, there are three major markets on the upswing, one is holding its own, and two are showing signs of slowing.
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Loan Limits Stifling New Home Sales in California and Arizona
Loan Limits Stifling New Home Sales in California and Arizona
The pool of qualified new home buyers appears to be running thin in California. The median new home price now: Far exceeds the current GSE and FHA loan limits in...
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Closer In or Farther Out?
Closer In or Farther Out?
It’s no secret that home prices in better-located Southern California markets (closer to the coast, jobs, and good schools) have held up better than prices in inferior locations (those farther...

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