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Insights Categories: Northern California

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The Single-Story Advantage: It Might Be More than You Think
The Single-Story Advantage: It Might Be More than You Think
Single-story homes are a hot commodity. However, as high land prices and scarce space continue to drive densities higher, the share of single-level floor plans is shrinking.
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A New Home Alternative to Your Hovel
A New Home Alternative to Your Hovel
Coastal California home prices have skyrocketed, creating great opportunities for homeowners to cash out and move to a smaller, nicer home.
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3 Secrets to Pricing Infill New Home Projects
3 Secrets to Pricing Infill New Home Projects
In many areas of California, particularly the more built-out coastal counties, an increasing number of projects are being built in older infill neighborhoods.
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Tech Buyers Only a Small Portion of San Francisco Bay Area Cash Transactions
Tech Buyers Only a Small Portion of San Francisco Bay Area Cash Transactions
With so much attention focused on the billion-dollar Bay Area tech company valuations and San Francisco rents and home prices that have escalated to all-time highs, we decided to work...
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California’s Housing Costs to Income Ratios
California’s Housing Costs to Income Ratios
California has always been expensive, and it is getting even more expensive as buyers from all over the world flock to the Golden State. Even considering today’s low mortgage rates,...
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Don’t Let the Drought Dry Up Your Sales
Don’t Let the Drought Dry Up Your Sales
When shopping for a new home, buyers have a new concern to add to their list: How are the schools?   Is the area nice?   Is there retail nearby?...
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You Can’t Argue With The Math: The Inevitable Rebound
You Can’t Argue With The Math: The Inevitable Rebound
Home prices have gone through a severe bear market for the past five years, after experiencing a strong rising market for several years before that.
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More Than 30% Of California Home Deals All Cash
More Than 30% Of California Home Deals All Cash
John was on Fox Business News today discussing the housing market rebound in California.
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Sacramento Surging
Sacramento Surging
Sacramento’s housing market is surging. I live here and see the evidence everywhere I look. Here are a few statistics that might surprise you: There is virtually no supply. There is...
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One Size Will Not Fit All in the San Francisco Bay Area
One Size Will Not Fit All in the San Francisco Bay Area
For many environmentalists and planners, high density urban housing is the Holy Grail, and they are making it increasingly more difficult for new suburbs to emerge. Though demographic shifts will...

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