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Insights Categories: Demographics

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Value Engineering Increases
Value Engineering Increases
Builders are stripping out features that they believe consumers don’t fully appreciate. Our DesignLensTM database and New Home Trends Institute surveys have identified a significant one: stripping costs out of the...
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The Great Age Reboot with Dr. Michael Roizen
The Great Age Reboot with Dr. Michael Roizen
Dr. Michael Roizen joins our podcast to discuss some concepts from his new book, The Great Age Reboot: Cracking the Longevity Code for a Younger Tomorrow.
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Data-Driven New Home Design
Data-Driven New Home Design
Insights from 12,000 consumers and over 300 architectural designers surveyed by the New Home Trends Institute inspired KTGY to incorporate four new design features in the Smart/Connected home at ProBuilder’s 2022 virtual Show...
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It Is a Great Time to Be a Flipper
It Is a Great Time to Be a Flipper
We are proud to introduce the Burns Fix and Flip Market Index (FFMI), in collaboration with our partners at Flatiron Realty Capital and Sundae. The FFMI is a diffusion-based index driven by our proprietary...
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Consumer Trends to Watch in 2022
Consumer Trends to Watch in 2022
Our team compiled 22 opportunities for 2022, which we will share over the next few weeks. They cover a wide range of topics, from affordability solutions to migration patterns. Here...
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Real Estate Agents Forecast 7% Higher Prices and 6% Sales Growth in 2022
Real Estate Agents Forecast 7% Higher Prices and 6% Sales Growth in 2022
In the COVID era, uncertainty often feels like the dominant theme. Industry leaders, government officials, and especially our clients want to know what 2022 holds for housing. 4,000+ real estate...
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Lighting and Storage: Underrated Housing Design Opportunities
Lighting and Storage: Underrated Housing Design Opportunities
Lighting and storage showed up unexpectedly in 5 of our 11 recent consumer home design surveys. Lighting Builders, designers, and architects need to focus more on lighting for these 4 reasons: 1....
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Aligning Incentives for Affordable Housing
Aligning Incentives for Affordable Housing
Atticus LeBlanc joins our latest podcast to discuss how PadSplit acts as a creative solution to the affordable housing shortage.
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6 Trend Themes for 2021
6 Trend Themes for 2021
There are many accelerations in consumer habits as outlined in the New Home Trends Institute’s 21 Trends for 2021 webinar. By zooming out and looking at them holistically, they can be...
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LinkedIn’s Video on Our Generational Definitions
LinkedIn's Video on Our Generational Definitions
LinkedIn interviewed me in their New York studio last year. I love their choice of background video clips for this three-minute video.

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