Project Opportunity Analysis for Wellness Way Master-Planned Community


Services Offered
  • Project Opportunity Analysis

GT USA is a real estate development and management firm that boasts unmatched industry experience with US headquarters located in South Florida.


GT Homes USA was evaluating the opportunity to purchase a large tract of land in the Wellness Way Area Plan in southeast Lake County and hired JBREC for a Project Opportunity Analysis. The objective of the analysis was to effectively segment the master-planned community (MPC) by determining the appropriate product and lot sizes, unit mix, HOA/CDD fees, pricing, and absorption for 1,500 homes. JBREC also provided an overall “vision” for the client’s homes and broader community, including recommendations for the community’s theme, lifestyle, and amenities offered.

Approach and Solution

  • We analyzed relevant economic, demographic, and housing-market trends across Central Florida and in the local market to recommend appropriate product type(s) and effectively segment the community


  • We surveyed actively selling new home comparables and analyzed relevant resale transactions to inform our pricing recommendations


  • We analyzed the region’s historical market capture to determine an appropriate market capture rate and achievable absorption


  • We utilized our New Home Trends Institute (NHTI) Consumer Insights survey, combined with local anecdotes from sales agents across the competitive set, to recommend an overarching lifestyle theme with desirable community amenities to successfully attract target buyers


We helped the Client understand the value potential of the community and offered ideas in new design of homes and amenities. Our report’s comprehensive content and clarity facilitated the Client’s next steps with the property.

Featured Consultants

Kaylin Czajkowski
Manager, Consulting
Kaylin provides clients with rigorous research and on the ground insights to help them make informed investment decisions in Florida and the Southeast.
Lesley Deutch
Managing Principal
Lesley has more than 25 years of experience consulting with executives in the finance and real estate industries throughout North America. She works across a wide spectrum of industries including apartments, for-sale housing, high-rise development, urban projects, single-family rental, building products, and commercial developments.

Case studies

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Market Study for Farms of New Kent Community Development District
Financial and Demographic Analysis for Freedom, a Future Active-Adult Community
Build-to-Rent First Look Study in Chattanooga, TN
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Consulting Services

Real Estate Consulting

Home Building, Land Development, Build-to-Rent, Single-Family Rental, Apartments, Mixed-Use

Our experienced team of consultants thrives on helping our clients make great investment decisions. We will be an extension of your team, helping develop the right strategy for your next project. 


Building Products Consulting

Structural Building Materials, Interior Fixtures, Prefab Construction, Commercial Construction

Our team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing


Contact us to maximize your opportunities in the housing market.

If you have any questions about our services or would like to speak to one of our experts about how we can help your business, please contact Client Relations at