GT Homes USA was evaluating the opportunity to purchase a large tract of land in the Wellness Way Area Plan in southeast Lake County and hired JBREC for a Project Opportunity Analysis. The objective of the analysis was to effectively segment the master-planned community (MPC) by determining the appropriate product and lot sizes, unit mix, HOA/CDD fees, pricing, and absorption for 1,500 homes. JBREC also provided an overall “vision” for the client’s homes and broader community, including recommendations for the community’s theme, lifestyle, and amenities offered.