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Project Opportunity Analysis for The Park at Three Point

Family moving into a new house

Overview

Services Offered
  • Project Opportunity Analysis

Capital Development Group is the development arm of Phoenix-based Capital Asset Management.

Objective

Capital Development Group, a privately held developer, hired JBREC in 2020 to recommend product, mix, and rents for a cottage-style BTR project in Casa Grande AZ.

Approach and Solution

  • Casa Grande had no similar projects. We dug deep into the demographic data to find the best product fit.
  • We examined projected growth by income bracket and compared age distribution and average household size to those of the Phoenix MSA. They pointed to a high percentage of young, small families.
  • We concluded that Casa Grande’s demographics favored fewer three-bedroom plans than what many new BTR projects in the MSA feature. We recommended 20%.
“JBREC has been our trusted partner to deliver invaluable market data which has become the lifeblood to our decision making process in the BFR sector.  Their national platform provides a recognizable name that continues to be the gold standard in the industry.” -Stephen Herman, Partner.

Impact

Capital Development used our recommendation in site planning, resulting in 19% three-bedroom plans. We have updated the report twice and the project just received final entitlements.

Featured Consultants

Will Frank
Will Frank
Senior Vice President, Consulting
Will manages and motivates a team of expert consultants to deliver outstanding analysis and recommendations for projects across the country.
Don Walker Headshot
Don Walker
Managing Principal
Don has 30+ years of experience in real estate finance and operations, including running a Top 40 homebuilder, and uses this experience to help clients make informed, strategic investment decisions in real estate. Don is passionate about build-to-rent, product and community planning, builder/developer M&A, and property and company valuations.

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Consulting Services

Real Estate Consulting

Home Building, Land Development, Build-to-Rent, Single-Family Rental, Apartments, Mixed-Use

Our experienced team of consultants thrives on helping our clients make great investment decisions. We will be an extension of your team, helping develop the right strategy for your next project. 

capabilities

Building Products Consulting

Structural Building Materials, Interior Fixtures, Prefab Construction, Commercial Construction

Our team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing

Capabilities

Contact us to maximize your opportunities in the housing market.

If you have any questions about our services or would like to speak to one of our experts about how we can help your business, please contact Client Relations at clientservices@jbrec.com.