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Project Opportunity Analysis for Rental Community in North Carolina

Rental Community Analysis Logan Homes

Overview

Services Offered
  • Project Opportunity Analysis

Logan Homes is a premier new home builder and developer in communities surrounding Wilmington, Leland, Hampstead, Southport, NC, Bluffton and Beaufort, SC.

Objective

Logan Homes had tied up a couple of sites along a busy highway about 30 miles from two major metropolitan areas and within a rapidly growing, but small city. They needed help quantifying the depth of demand in this small market and assistance in selecting which site would be best for a rental community.

Approach and Solution

  • Our team traveled to and toured each of the sites as well as the surrounding areas and market, analyzing attributes of each site that would impact a rental community’s success.

 

  • We then conducted a full market survey, interviewing agents at the significantly older communities nearby that were fully occupied with well-below-market rates.

 

  • Demographic analysis of the Subject’s surrounding area and info from agents regarding the increasing demand for housing in the area, stimulated by growth in retail serving the rapidly growing beach communities within a 10-mile radius of the Subject, informed our recommended product, prices, and targeted absorption rates.
“First thing I appreciated is they answer the dang phone! In todays society it is rare to get a competent warm body on the other end of the line and JB consulting kept an open line of communication throughout all of our dealings. They were spot on with their study and put boots on the ground to ask the real questions to real people in our area to collect accurate data. We have and continue to enjoy working with JB’s group.”

-Logan Homes Vice President

Impact

Our analysis helped the client understand the depth of rental demand in a small market not tied to a major metropolitan area. They moved forward with development of one of the sites and have plans for the other farther into the future.

Featured Consultants

Will Frank
Will Frank
Senior Vice President, Consulting
Will manages and motivates a team of expert consultants to deliver outstanding analysis and recommendations for projects across the country.
James Penner photo
James Penner
Senior Manager, Consulting
James is a project opportunity/feasibility expert who specializes in rental product (apartments and BTR) and Southeast markets.

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Consulting Services

Real Estate Consulting

Home Building, Land Development, Build-to-Rent, Single-Family Rental, Apartments, Mixed-Use

Our experienced team of consultants thrives on helping our clients make great investment decisions. We will be an extension of your team, helping develop the right strategy for your next project. 

capabilities

Building Products Consulting

Structural Building Materials, Interior Fixtures, Prefab Construction, Commercial Construction

Our team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing

Capabilities

Contact us to maximize your opportunities in the housing market.

If you have any questions about our services or would like to speak to one of our experts about how we can help your business, please contact Client Relations at clientservices@jbrec.com.