The Client needed help on assessing rental demand to develop a multiproduct strategy, while also educating the local municipality on build-to-rent (BTR) communities and demographics.
Multiproduct Apartment and Build-to-Rent Strategy for Mid-Atlantic Market
Overview
Services Offered
- Project Opportunity Analysis
- Market Assessment
Approach and Solution
- We completed a market feasibility and demand study to develop 550 units of apartments and BTR units in the Mid-Atlantic.
- We advised the Client on BTR strategy, community development, and rental product segmentation.
- We also helped the Client educate the local municipality on BTR by developing a presentation summarizing the housing market, renter demographics, and tenant preferences.
Impact
We helped the Client move forward with a solid strategy on developing one of the first communities of BTR and apartments in the market. We were also able to arm the Client with fact-based analysis to gain development approvals.
Featured Consultants
Jeff Kottmeier
Senior Vice President, Consulting
Jeff provides strategic insight and advice for housing throughout the Mid-Atlantic and Northeast with a special emphasis on rental housing.
Lesley Deutch
Managing Principal
Lesley has more than 25 years of experience consulting with executives in the finance and real estate industries throughout North America. She works across a wide spectrum of industries including apartments, for-sale housing, high-rise development, urban projects, single-family rental, building products, and commercial developments.
Case studies
Consulting Services
Real Estate Consulting
Home Building, Land Development, Build-to-Rent, Single-Family Rental, Apartments, Mixed-Use
Our experienced team of consultants thrives on helping our clients make great investment decisions. We will be an extension of your team, helping develop the right strategy for your next project.
capabilities
- Market Feasibility
- Home Price and Absorption Recommendations
- Rent and Lease-up Recommendations
- Product Recommendations
- Masterplan Segmentation by Product Type
- Demand Analysis
- Consumer Targeting
- Amenity Analysis
- Market Expansion Strategy and Rankings
- Acquisition Due Diligence
- Portfolio Valuations and Cash Flows
- Highest and Best Use
- Mixed-Use Strategy
- Home Design Trends
- Affordable Housing
Building Products Consulting
Structural Building Materials, Interior Fixtures, Prefab Construction, Commercial Construction
Our team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing
Capabilities
- Strategy Advisory
- Deals Support (Pre-IPO, M&A, etc.)
- Custom Surveys
- Product Innovation Studies
Contact us to maximize your opportunities in the housing market.
If you have any questions about our services or would like to speak to one of our experts about how we can help your business, please contact Client Relations at clientservices@jbrec.com.
