Preston Hollow Community Capital requested a proposal from JBREC for a comprehensive market study to be used in a bond-offering memorandum. The intent of the market study was to determine appropriate pricing and absorption targets for multiple neighborhoods within the Farms of New Kent master-planned community (MPC) and estimate future revenues generated from residential lot sales.
Market Study for Farms of New Kent Community Development District
Overview
Services Offered
- Project Opportunity Analysis
- Market Assessment
- Lot Pricing Analysis
Approach and Solution
- We analyzed relevant demographic, economic, and housing-market trends across the region and in the local market as part of our overall market assessment.
- We identified and surveyed actively selling new home competitors and analyzed relevant new and resale transactions to inform our pricing and absorption recommendations.
- We gauged market demand and analyzed present/future competition as well as achievable absorption in order to project a lot takedown schedule for the community.
- We calculated quarterly lot takedown revenue based on builder contracts and our projected absorption schedule.
Impact
Preston Hollow Community Capital announced the successful issuance of bonds totaling $90 million intended to fuel and accelerate residential and commercial development within the Farms of New Kent master-planned community. When complete, the Development is expected to contain 2,525 diverse residential units, including approximately 1,550 age-restricted units, and commercial and retail space.
Featured Consultants
Oliver Radvin
Senior Vice President, Consulting
Oliver manages custom consulting market studies for multi-year, multi-million-dollar real estate development projects, including product positioning, pricing and absorption, market entry assessment, market opportunity assessment, highest and best use, and M&A asset review.
Lesley Deutch
Managing Principal
Lesley has more than 25 years of experience consulting with executives in the finance and real estate industries throughout North America. She works across a wide spectrum of industries including apartments, for-sale housing, high-rise development, urban projects, single-family rental, building products, and commercial developments.
Case studies
Consulting Services
Real Estate Consulting
Home Building, Land Development, Build-to-Rent, Single-Family Rental, Apartments, Mixed-Use
Our experienced team of consultants thrives on helping our clients make great investment decisions. We will be an extension of your team, helping develop the right strategy for your next project.
capabilities
- Market Feasibility
- Home Price and Absorption Recommendations
- Rent and Lease-up Recommendations
- Product Recommendations
- Masterplan Segmentation by Product Type
- Demand Analysis
- Consumer Targeting
- Amenity Analysis
- Market Expansion Strategy and Rankings
- Acquisition Due Diligence
- Portfolio Valuations and Cash Flows
- Highest and Best Use
- Mixed-Use Strategy
- Home Design Trends
- Affordable Housing
Building Products Consulting
Structural Building Materials, Interior Fixtures, Prefab Construction, Commercial Construction
Our team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing
Capabilities
- Strategy Advisory
- Deals Support (Pre-IPO, M&A, etc.)
- Custom Surveys
- Product Innovation Studies
Contact us to maximize your opportunities in the housing market.
If you have any questions about our services or would like to speak to one of our experts about how we can help your business, please contact Client Relations at clientservices@jbrec.com.
