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Market Study for Farms of New Kent Community Development District

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Overview

Services Offered
  • Project Opportunity Analysis
  • Market Assessment
  • Lot Pricing Analysis

Objective

Preston Hollow Community Capital requested a proposal from JBREC for a comprehensive market study to be used in a bond-offering memorandum. The intent of the market study was to determine appropriate pricing and absorption targets for multiple neighborhoods within the Farms of New Kent master-planned community (MPC) and estimate future revenues generated from residential lot sales. 

Approach and Solution

  • We analyzed relevant demographic, economic,  and housing-market trends across the region and in the local market as part of our overall market assessment.

 

  • We identified and surveyed actively selling new home competitors and analyzed relevant new and resale transactions to inform our pricing and absorption recommendations.

 

  • We gauged market demand and analyzed present/future competition as well as achievable absorption in order to project a lot takedown schedule for the community.

 

  • We calculated quarterly lot takedown revenue based on builder contracts and our projected absorption schedule.

Impact

Preston Hollow Community Capital announced the successful issuance of bonds totaling $90 million intended to fuel and accelerate residential and commercial development within the Farms of New Kent master-planned community. When complete, the Development is expected to contain 2,525 diverse residential units, including approximately 1,550 age-restricted units, and commercial and retail space.

Featured Consultants

Oliver Radvin photo
Oliver Radvin
Senior Vice President, Consulting
Oliver manages custom consulting market studies for multi-year, multi-million-dollar real estate development projects, including product positioning, pricing and absorption, market entry assessment, market opportunity assessment, highest and best use, and M&A asset review.
Lesley Deutch photo
Lesley Deutch
Managing Principal
Lesley has more than 25 years of experience consulting with executives in the finance and real estate industries throughout North America. She works across a wide spectrum of industries including apartments, for-sale housing, high-rise development, urban projects, single-family rental, building products, and commercial developments.

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Consulting Services

Real Estate Consulting

Home Building, Land Development, Build-to-Rent, Single-Family Rental, Apartments, Mixed-Use

Our experienced team of consultants thrives on helping our clients make great investment decisions. We will be an extension of your team, helping develop the right strategy for your next project. 

capabilities

Building Products Consulting

Structural Building Materials, Interior Fixtures, Prefab Construction, Commercial Construction

Our team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing

Capabilities

Contact us to maximize your opportunities in the housing market.

If you have any questions about our services or would like to speak to one of our experts about how we can help your business, please contact Client Relations at clientservices@jbrec.com.