Build-to-Rent Strategy in Minneapolis, MN


Services Offered
  • Project Opportunity Analysis

Founded in 1987, Gonyea began its journey in the Minneapolis/St. Paul metro as a leading custom home builder. Gonyea has grown over the years to offer only the best in custom home design and build, continuing to focus on craftsmanship, high-quality service and unique design.


Gonyea Homes, an experienced for-sale home builder that is considering entering the Build-to-Rent space, hired our team to provide market research and recommendations for multiple scenarios of a 15-acre rental community in Minneapolis, MN.

Approach and Solution

  • We worked with Gonyea to understand their needs, potential positive and negative attributes of the site, and the two Build-to-Rent product scenarios proposed by Gonyea.


  • We provided rental rate and target lease-up recommendations and market analysis.


  • We visited the subject site to knowledgeably assess the proposed products’ competitive advantages and viability in this location.


  • We toured and surveyed comparable projects.


  • We compared each of the proposed products to traditional rental communities as well as stand-alone single-family rental units. In addition, we analyzed demographic information, supply/demand, and economic and housing market trends across the region and submarket areas to help guide our recommendations for housing types, target renters, rental strategy, and projections.


Gonyea used our analyses and recommendations to assess the viability of each Build-to-Rent scenario and decide which scenario best fits their strategy.

Featured Consultants

Will Frank
Senior Vice President, Consulting
Will manages and motivates a team of expert consultants to deliver outstanding analysis and recommendations for projects across the country.
Reid Randall
Senior Consultant
Reid conducts analysis, research, and field work to prepare consulting assignments and market research reports.
Don Walker
Managing Principal
Don has 30+ years of experience in real estate finance and operations, including running a Top 40 homebuilder, and uses this experience to help clients make informed, strategic investment decisions in real estate. Don is passionate about build-to-rent, product and community planning, builder/developer M&A, and property and company valuations.

Case studies

Financial and Demographic Analysis for Freedom, a Future Active-Adult Community
Build-to-Rent First Look Study in Chattanooga, TN
Project Opportunity Analysis for Rental Community in North Carolina
Asset Valuation in Northern California
Build-to-Rent Strategy in Minneapolis, MN
Apartment Acquisition in Austin, TX
Project Opportunity Analysis for The Park at Three Point
Project Opportunity Analysis for Suburban Denver Neighborhood
Build-to-Rent Strategy for Southeast Market
Market Study for Farms of New Kent Community Development District
Financial and Demographic Analysis for Freedom, a Future Active-Adult Community
Build-to-Rent First Look Study in Chattanooga, TN
Project Opportunity Analysis for Rental Community in North Carolina

Consulting Services

Real Estate Consulting

Home Building, Land Development, Build-to-Rent, Single-Family Rental, Apartments, Mixed-Use

Our experienced team of consultants thrives on helping our clients make great investment decisions. We will be an extension of your team, helping develop the right strategy for your next project. 


Building Products Consulting

Structural Building Materials, Interior Fixtures, Prefab Construction, Commercial Construction

Our team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing


Contact us to maximize your opportunities in the housing market.

If you have any questions about our services or would like to speak to one of our experts about how we can help your business, please contact Client Relations at