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Project Opportunity Analysis of Luxury Condominiums in the Phoenix MSA

Project Opportunity Analysis of Luxury Condominiums in the Phoenix MSA

Overview

Services Offered
  • Project Opportunity Analysis
  • Home Price Recommendations
  • Demand Analysis

Replay is a destination real estate development company with properties in some of the most desirable locations in the world.

Objective

Replay Destinations hired JBREC to provide guidance on pricing and sales for Ascent at The Phoenician.  This infill development sits at the base of Camelback Mountain in Scottsdale’s famed Phoenician Resort and includes a mix of Golf Villas and Condominiums.  Ascent at The Phoenician is one of the newest, most prestigious resort communities in Arizona.    

Approach and Solution

  • We analyzed luxury condominiums in Scottsdale and Paradise Valley including: their prices, sales, amenities, and buyer profiles.

 

  • We analyzed the depth of demand for $1.0 million+ homes in the Phoenix MSA.

 

  • Market and demand analyses guided our recommendations for pricing strategy and sales projections at Ascent.
By mid-2022, Ascent at The Phoenician exceeded $150 million in real estate sales.

Impact

Replay Destinations successfully sold-out Golf Villas at Ascent, its first offering. Sales of Ascent Condominiums have thus far met or exceeded JBREC’s forecasts.

Featured Consultants

Chris Dorociak
Chris Dorociak
Senior Vice President, Consulting
Chris helps coordinate JBREC’s national consulting practice and manages real estate consulting projects in the Western US.
Ken Perlman Headshot
Ken Perlman
Managing Principal
Ken works with real estate executives to help them make appropriate strategic decisions regarding their residential communities, including for-sale and rental of all types. He has a particular specialty in large-scale master-planned communities.

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Consulting Services

Real Estate Consulting

Home Building, Land Development, Build-to-Rent, Single-Family Rental, Apartments, Mixed-Use

Our experienced team of consultants thrives on helping our clients make great investment decisions. We will be an extension of your team, helping develop the right strategy for your next project. 

capabilities

Building Products Consulting

Structural Building Materials, Interior Fixtures, Prefab Construction, Commercial Construction

Our team is comprised of industry experts with diverse sector and functional experience. We partner across organizations to provide custom consulting reports to aid organic and inorganic investment decisions, strategic planning, and marketing

Capabilities

Contact us to maximize your opportunities in the housing market.

If you have any questions about our services or would like to speak to one of our experts about how we can help your business, please contact Client Relations at clientservices@jbrec.com.